I Met My Love Again (United Artists) (1938)

Here are repro¬ ductions of the ads that reached more than six million readers through Life, Col¬ liers, Esquire. Hart-Schaflner-Marx Presells Wanger YYTTTH a major campaign that has reached millions of Magazine readers through Collier’s, Life, Esquire, Hart Schaffner & Marx boosts your new Walter Wanger hit on their tie-up with Henry Fonda. Campaign is devoted to a plan of “suits styled for the stars” and features Fonda and boosts for the picture everywhere. Hart, Schaffner & Marx’s clothes are mer¬ chandised through 1800 dealers in virtually every city and town in the country, who give the tie-up a spread value possessed by few if any you have seen before. Special cut-outs, window cards, displays and mailing material has already been supplied to dealers in many cases. Most dealers are ready to cooperate with theatre men on exploitation, cooperative advertising and window displays. Don’t pass up this opportunity in planning and carrying out your “I Met My Love Again” cam¬ paign. See your local Hart, Schaffner & Marx dealer now! UNIVEX CAMERA TIES ON PICTURE Univex Cameras have tied Joan Bennett and Henry Fonda in on their extensive campaign of advertising and dealer aids to merchandise their popular and low-priced movie and still camera. The campaign put on by Univex features magazine advertising to do a pre-selling job for exhibitors on “I Met My Love Again.” In local situations throughout the country, dealers have been instructed to cooperate with theatre men on selling campaigns. The two appealing special stills showing the stars using Univex Cameras are available at your exchange or by order from EXPLOITATION DEPT., UNITED ARTISTS CORP., 729 7th Ave., New York, N. Y. They are Nos. 46 and 47. Use them in all 9 out of IO Hollywood Screen Stars use Lux Toilet Soap LUX BOOSTS FILM IX FAX MAG ADS Lux’s consistent and successful motion pic¬ ture campaigns devote special space to the feminine stars of “I Met My Love Again,” in a magazine campaign that hits on the nose with picture release. The Lux ads, featured in a series of fan magazines to reach millions of moviegoers, devotes gorgeous space breaks to Joan Bennett and Louise Platt, the girl who creates a sensa¬ tion with her first important performance in this Wanger hit. Lux dealers are accustomed to cooperating with theatre men in campaigns that operate to your mutual advantage. See your Lux dealer about using blow-ups of the ads, stills and dis¬ play material from the picture on cooperative window and store exploitation. your window tie-ups. For names of your local Univex dealer, write: MR. JULIAN JOSEPHS, JR. FRANKLIN BRUCK ADVERTISING AGENCY 1270 SIXTH AVENUE NEW YORK, N. Y. A. PLANT SIX-DAY PHOTO SERIAL Here’s chapter one of your photo-serial, ready to plant. It’s unfailing source of reader interest for your newspaper, a sure-fire customer building proposition for the theatre. Available in six consecutive chapters for serial plant, it comes to you in the standard eight column newspaper size. Photo and copy are devoted to a fasci¬ nating review of the story, certain to whet the imagination of the reader and bring him to the show. The set of mats is available complete, with advanced ad, for the low price of $2.00. Write or wire EXPLOITATION DEPT., UNITED ARTISTS CORP., 729 7th Ave., New York, N. Y. I Met Mv Love Again A Photo-serial in six chapters based on the WALTER WANGER screenplay co-starring P U A PT f R 1 HENRY FONDA and JOAN BENNETT and released thru UNITED ARTISTS 0IIH r I L n I Madcap Julie Weir, engaged to marry Ives Towner, a young collegian who is destined to become a professor and scientist like his father, sets out to spend the Christ¬ mas holidays with her Aunt William. The year is 1927, and Julie, a typical flapper of the period, travels alone by sleigh in the face of a New England blizzard. When her horse runs away and overturns her sleigh, a distant light guides her to a hunting lodge occupied by Michael Shaw, a superficial writer and would-.be sophisticate. Julie is intrigued by his smooth chatter and iconoclastic love-making. They elope to New York. Ives follows the couple to New York, but he finds that Julie is lyrically happy and he returns to Vermont and his New England pride. Invalid Aunt William, who reared the impetuous girl, is overwrought by the news and gets worse. Julie and her husband, Michael, migrate to Paris. Here, as the years pass, Michael yields more and more to his weakness for wine and brawling. His promised novel never gets written. Even the birth of a daughter fails to arouse him to his responsibilities. He becomes a permanent habitue of the artists' colony with its ne’er-do-well clique. Julie, thoroughly disillu¬ sioned, nevertheless sticks to him, supporting herself and her child by dress designing. Page One