I Met My Love Again (United Artists) (1938)

TIE-UP JEWELERS ON GEMEX BANDS WONDER BREAD ROOSTS FILM , ON BIG BENNETT AD EAMPAIGN • Wonder Bread joins the selling parade on “I Met My Love Again” with a series of stunning ads on Joan Bennett. The star of your new Wanger hit is featured in a complete newspaper cam¬ paign in a tie-up with this product. Campaign features big ads in twenty-two leading newspapers in rotogravure; twenty-one full-color ads throughout the country on the same day; and black-and-white ads in several papers at about the same time. £ This is a campaign that should be followed up with local dealer exploitation. Although no provisions have been made for dealer display and material, displays can be made easily from blow-ups of the ads. Contact the distributors of Wonder Bread in your area to effect tie-ups on herald distribution and for any special plans that will help you sell your show. They’ll be glad to cooperate. Here’s a made-to-order jewelry tie-up for you in the Gemex tie-up on Joan Bennett. Illustration above shows the big ad which has been pre-selling star and production in Collier’s, Vogue and Motion Picture Magazines. Sponsors of Gemex wrist watch bands are backing up this campaign with a full line of jeweler’s window and counter displays, to which you can tie your local exploitation. Contact your local jeweler on this one, or if you want name of local dealer, information on tie-up material, displays, write: Gemex Company 142 Thomas Street Newark, N. J. TIE-UP POSTAL TELEGRAPH Postal Telegraph offers you two additional channels for effective \ advertising and exploitation. Postal Telegraph windows, the best locations in town, are open for the big News Poster tie-up. Postal telegraph managers will arrange to have their special “I Met My Love Again” herald distributed to users of their service. Make arrangements with local manager for this tie-up, then order posters or heralds. Posters are priced at 10—$3.50; 25—$7.25. Heralds are $3.50 per M. Address all orders to — Postal Telegraph Guide ^ 225 West 39th Street New York, N. Y. • SHAVER; LIGHTER TIE-UP GETS MEAL FONDA PLUGS Lektrolite and Lektroshaver are the two products which have been giving the most sensational and consistent support to showmen in their exploitation campaigns. Henry Fonda’s release on both products is your opportunity for a real ticket-selling tie-in on “I Met My Love Again.” The dealers handling these products are ready and anxious to cooperate with showmen on newspaper advertising, window dis¬ plays, special stunts and exploitation. Set this tie-up with your A local Lektrolite-Lektroshaver dealer. Or write, if you want name of local dealer and information on the tie-up, to: Mr. Herb Janzer Platinum Products Corp. 521 Fifth Avenue New York, N. Y. FILM MODES AID EXPLDITEERS The “Vogues” girl is resplendent in new spring fashions again in “I Met My Love Again,” and Modern Merchandising makes popular-priced reproductions of the film modes available to Cinema Shops throughout the country, where they will be featured. The gowns, the garments, the hats that Joan Bennett wears in the new Wanger hit, as well as the modes displayed by Louise Platt, are highlighted in this promotion. To assist the Cinema Shops in their promotion, and to help you on your exploitation tie-ups. Modern Merchandising furnishes these outlets with special window, counter, advertising mate¬ rial. Here is another excellent opportunity for you to build exploitation with local merchant aid. Contact your local Cinema Shop on this one, or write: MODERN MERCHANDISING BUREAU, INC. 67 WEST 44th STREET NEW YORK, N. Y. Page Ttco