I Met My Love Again (United Artists) (1938)

T’S a double identification contest, coupling up the previous successes of your two big stars to sell the theme of “I Met My Love Again”, and a new slant in identification contests. Miss Bennett and Henry Fonda have been cast in some of the big romantic hits of recent years. Test out the fans’ memories by letting them guess at their romantic partners. In each day’s instalment of this “They Met Their Love” from one of Joan Bennett’s contest you print a scene hits and a scene from a Fonda picture. Contestants are asked to identify the picture from which each scene was taken and to give the name of Miss Bennett’s leading man and Fonda’s leading lady. The scenes reproduced here are available on mat form, each individual scene in the convenient, practical two-column size. Complete on 6-Col. Mat No. 39F— k 90c; Cut—$1.50. Bennett pictures: “Thirteen Hours by Air” with Fred M a cMurray; “Walter Wanger’s Vogues of 1938” with Warner Bax- ter; 44 The Man Who Broke the Bank at Monte Carlo” with Ron¬ ald Colman. Fonda pictures: 44 The Farmer Takes a Wife” with Janet Gay- nor”; “You Only Live Once” with Sylvia Sidney; “Way Down East” with Rochelle Hudson. SELL SHOW WITH “MET THEIR LOVES’ EDNTEST (PUBLICITY STORY) REMEMBER MOVIE LOVES? WIN PRIZES Who are the loves that each of motion picture, and the name of these great stars met in the picture from which the scenes you see above were taken? One picture shows Joan Bennett in one of her romantic successes — a movie you surely must have seen. The other shows Henry Fonda in a hit that you cannot have for¬ gotten. Who was the man she loved? Who was the girl he won? There are cash awards for you, theatre tickets too, if you can re¬ member the names of these pre¬ vious hits in which the stars of "I Met My Love Again", which comes .to the. appeared. All you have to do to compete in this "They Met Their Loves" is to cut out each set of pictures as they appear for four days. Under each scene, write the name of the Henry Fonda's and Joan Bennett's romantic partner. When you have assembled the entire set, mail them to the "They Met Their Love" Contest Editor. Then, whether you are among the winners or not, you will want to see Joan Bennett and Henry Fonda, appearing together for the first time in the romantic leads of "I Met My Love Again." In this new Walter Wanger hit produc¬ tion, they have roles that for romantic glamour far outstrip any of their previous successes. "I Met My Love Again" tells the unusual story of a man and woman who had made a grave mistake in love, who were lost to each other for years, and who found their way back to each other's hearts. PUT ON A LOVE LOTTERY The ladies crave informa¬ tion about their loves, present and future. Tie up this curi¬ osity to a show-selling stunt in your lobby. The idea is to put up a set-piece with a clinch shot of Joan Bennett and Henry Fonda. Have the announce¬ ment read, “Joan Bennett met her love again. Do you want to know about the love you’re going to meet?” For those who want to know, you can arrange to have a big carnival wheel in the lobby, with descriptions of different types of men in the number spaces. Let them spin it and read off their fortmie. As an alternative you can have the descriptions of the males printed up on cards and have the cards come out of a slot at the base of the display every time they push a lever. “TYPE YOURSELF” FEMININE LURE “Which of the three types of women do you belong to?” That’s the angle that exploits the feminine craving to understand itself. Capitalize on this slant with the copy theme used in the ads. You can do it with an inexpensively printed local herald, for which the follow¬ ing copy might be used: WHAT MANNER OF WOMAN ARE YOU “Polymorphous” — Driving men crazy with your numerous personalities? “Queen” — Demanding adoration , want¬ ing to be the focus of a man’s attention all the time? “Slave” — Loving blindly, submerging your personality in the man you love? A man in love looks at women and finds one of them more desirable than life itself. Are you the kind of woman who could inspire this great love story? (Billing) The idea can be effectively put across in the lobby also, either with blow ups of the ads that feature this theme, or with hand lettered cards and poses of Joan Bennett typifying each of the three different types. HAIVHSDME PRDF “Who’s the handsomest male teacher in town?” That’s a poser for the co-eds of your local high- school, college or university, and the idea for a contest that is bound to kick up a lot of interest, while it sells the theme of your story. Use the idea in just that way, in cooperation with local merchants % who will permit a vote for each stipulated quantity of merchandise ►* bought. Tie the idea securely to your showing of “I Met My Love Again”, by announcing that award of a suitable prize will be made to winner from the stage of your theatre on opening night of your engagement. “LOVE AGAIN” STAGE BRIDAL Very often the newspapers tell of the marriage of a middle- eged couple who were youthful sweethearts but became estranged, then got together after many years. “I Met My Love Again” is the picture that’s made to order for an exploitation stunt in which just such a familiar situation enters. In any fair-sized town you should be able to find a man and woman who are contemplating marriage after they have either been at odds for many years, or had lost track of each other and become reunited. Line them up for a big wedding on your stage on opening night of your picture, with induce¬ ments in the shape of wedding gifts which you can promote from jewelers, home furnishers, clothing dealers, and so on. FIRST LOVE For suggested newspaper essay contest, theatres should offer prizes and tickets for the best letters, limit of one hundred and fifty words, on the theme “Do You Think First Love Is Best Love?” Tie-in is the fact that the picture is dedicated to that theme, telling a thrillingly dramatic story of two who could not outlive their first love, who had to fight their way back across the years and continents to each other’s arms. Page Three