It's in the Bag! (United Artists) (1945)

Record Details:

Title:
It's in the Bag! (United Artists)
Date:
1945
Publisher:
United Artists
Volume:
It's in the Bag! (United Artists Pressbook, 1945)
Leaf #:
00010
Language:
English
Collection:
Pressbooks
Format:
Periodicals
Coordinator:
Media History Digital Library
Description:
Pressbook for the film It's in the Bag!, starring Fred Allen, Jack Benny, Don Ameche, and William Bendix.
Date Added:
August 29, 2022
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0 They’re Tops As Eye-Catchers These ads are especially good for lobby blow-ups. They sell the stars and the hilarious mood of the picture. ORDER AD MAT 41C—.45 ORDER AD MAT 40C—.45 ORDER AD MAT 42C—.45 o ^^CHRISTMAS TIE’’ LOBBY GAO Invite the men of your town to send or bring to your thea¬ tre the worst ties ever presented to them. Hang the ties in your lobby along with a blowup of the Allen and Benny still shown here. You might even write amusing captions to be placed alongside the most horrible specimens. Pre¬ sent a pair of guest tickets to "It's In The Bag" to the owner of every tie that is funny enough to put on display. '•1 announcing this gag run ads in your local papers or post rge announcements in your lobby. This should be done >out ten days before playdate. Here is suggested copy • these announcements: “IT’S IN THE BAG” What’s in the bag? That gruesome necktie Aunt 4gatha sent you for Christmas. Or maybe the V little woman gave it to you? Drag it out and bring it to the.Theatre. We’ll hang it in our lobby for a laugh—and you’ll win free tickets to “It’s In The Bag”—the funniest pic¬ ture of the year! (We’ll keep your name a se¬ cret.) Aunt Agatha’s feelings? The little woman’s feelings? Don’t worry about that! It’s time the girls knew the score anyway! So come on, hoys! Be brave and rid yourself of that horrible plague —the Christmas tie! Order Still No. 48 This stunt might even be worked in with a window display at the local haberdashers. Use this same still made into a window card and copy should invite "all the little women and Aunt Agatha's" to "shop here for your menfolk and you won't walk home with ties that make 'em howl — like those in the lobby of the Theatre." (Of course, you must make sure that none of the ties on display were BOUGHT at said haberdashery!) W Page Eleven