We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
IT'S IN THE BAG with WAR BONDS It's your patriotic duty to promote the sole of war bonds at all times, no matter what picture you are playing, but with "It's In The Beg" you have a really fine opportunity to hypo local sales and at the same time work in a swell advance plug for the picture. About two weeks before playdate set up a war bond booth or table in your lobby. It is possible, these days, to have a volunteer from a local war ef¬ fort organization take charge of the bond selling. Alongside the bond booth or table hang a good-sized drawstring bag. As each bond is sold, have the person in charge put the name and address of the purchaser, and the serial number of the bond, on a small card and drop it into the bag. On the opening day of the picture hold a public drawing of the lucky num¬ ber —perhaps from the stage of the the¬ atre — selecting a person from the audi¬ ence to pick the number out of the bag. Give a $25.00 War Bond to the holder of the bond with the serial number picked out of the bag. If you feel expansive you could add to the excitement by holding second and third drawings, giving free tickets, etc., as runner-up prizes. See illustration for suggested copy for the bag. J*if# it in the Bag far the Bags! Tie in with your local war effort drive. Set up a giant bag in City Hall square, or some other heavily traveled spot, for the deposit¬ ing of scrap paper, rubber, scrap metal, books for servicemen or any other currently-active collection campaign. The copy on the accompanying sketch gives you an idea of how it may be worked out. Similar copy can be written to fit the collec¬ tion tied in. If, in your particular location, this tieup can¬ not be made in a sufficiently prominent spot, it could be made almost as effective in your theatre lobby two weeks in advance of your ploydate. You can obtain newspaper pub¬ licity on this stunt, with the help of the war effort committee handling the drive. Paqe Twelve m