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EXTRA! EXTRA! U.A.’s Brand New
it is United Artists’ considered judgement that local television can prove of inestimable value to you as a medium for selling motion pictures generally and your current playdate specifically!
For this reason we are inaugurating the new United Artists Television Trailer Service, available to you now for your “Jigsaw’ playdate!
The Television Trailer is sim
ilar to the reguar motion picture |
trailer —and you'll agree that on your screen or in the home there’s no better way to sell your show!
The TV Trailer is available in 16mm prints ONLY! It can be telecast asa 11/2 to 212 minute commercial including live playdate announcement!
If television is an accepted medium in your town—USE IT! And you'll find no better way to do it that with the 16mm TV
edition of your regular trailer!
For full details contact your nearest NATIONAL SCREEN SERVICE EXCHANGE.
3-Sheet Figures Set Marquee
From your 3-sheet cut out the figures and mount as a transparency on your marquee as illustrated. Same idea could be used for lobby set-piece by mounting figures on heavy ~ board and adding copy.
Seat a horoscope reader or fortune teller in your lobby or foyer to give readings to your patrons. Set up a poster with Exchange Set stills, “Jigsaw’’ title credits and the following suggested copy:
“Don’t Let Your Life Become A ‘JIG
SAW’ Puzzle! ... Let Madame Jones Read Your Stars!’’
Same idea can be used in cooperation with a local newspaper which has a staff horoscoper.
Myron McCormick, noted stage star, plays the role of a newspaper reporter who uncovers a vicious racket and is murdered for his knowledge. Pegged to this event, invite a group of newspaper men from your local papers to a private screening, after which you can suggest their discussing rackets investigations in which they partici-~ pated with police. Aim for regular news stories of thriving rackets past and present.
Use story reprints for lobby displays.
An Art Contest
Based on the “Still VC-132” shown here and in cooperation with local art schools, art groups and art dealers suggest an Art Contest. Plan to reproduce still important in the film which is a portrait of Jean Wal
use as announcement bulletins. Contestants
should be asked to submit entries for display in lobby and foyer of theatre. Judges should be chosen from prominent artists and teachers. Award free guest tickets and art materials to winning contestants.
“Still VC-132” available in Exchange Set “B.”
Build A Lobby Peep Box
Construct a peep box with a double backboard, placing one slightly behind the other. First board is lined to resemble jigsaw puzzle, with square opening cut in center. Figures of Franchot Tone and Jean Wallace on “Still VC-104” (see page 4), are mounted on second board and visible through square hole. Outside copy credits are for film and
playdate. Inside copy across first board reads:
it's a picture of love and violence.”
“When all the pieces are fitted together,
“Still VC-104” available in Exchange Set “B.”
Ist Ann: This is a puzzle of love, hate and sudden death! A JIGSAW Puzzle
story of love, hate and sudden death! Watch for the surprise guest stars in
LIVE RADIO SPOTS
Ist Ann: When you get mixed up in this racket baby, you get mixed up in murder!
2nd Ann: She’s a gorgeous blonde torch singer who holds the key to a strange new insidious racket . . . in “JIGSAW,” starring Franchot Tone, at his screen’s best as he solves this deadly puzzle of love, hate and _ sudden death! See “Jigsaw” at the Star Theatre! Watch for the surprise guest stars in the film! ... “JIGSAW,”
at the Star Theatre! xk k *
Ist Ann: (Excitedly) Second Murderous Outrage Shocks City!
2nd Ann: Who holds the key to this deadly “JIGSAW”?
of a murderous racket, with the key held by a gorgeous blonde torch singer! ... And when all the pieces are fitted together, it’s a picture of love and violence packing the punch of slaching brass knuckles!
2nd Ann: Don’t miss “JIGSAW,” starring Franchot Tone, at the Star Theaine:
Ist Ann: Puzzle: Watch for the surprise guest stars in the film! Watch for “JIGSAW” starring Franchot Tone at the Star Theatre.
Ann: Don’t miss “JIGSAW” at the Star Theatre starring Franchot Tone! A
the film! See “JIGSAW” at the Star Theatre!
Re ee ae
Ann: Love, hate and sudden death .. . all pieces in this strange “JIGSAW” starring Franchot Tone at the Star Theatre! Watch for the surprise guest stars in the film! See “Jigsaw” at the Star Theatre!
Ann: See this deadly puzzle of love . . hate . .. and sudden death . . . with the key held by a gorgeous blonde torch singer! See “JIGSAW,” starring Franchot Tone, at his screen’s best! Watch for the surprise guest stars in the film! SEE “JIGSAW” at the Star