Kiki (United Artists) (1931)

"nicr EmeiTAvioM PACKED U«DSEt! THEATRE DISPLAYS w n The figure of the star—Mary Pick- ford—as shown in a variety of costumes and poses in the stills, lobby cards and posters, provide outstanding lobby ma¬ terial. Take the typical Kiki costume as shown in the 24 sheet poster. Mount on compo board and cut out. Paint edges bright red. Letter a 3-sheet presentation and put in a wall frame. Fix the Kiki cut-out just described at the lower left—or right side (depending on how your lettering spaces), and a few inches to the front of the wall board. At the lower left is an excellent marquee display in which this 24 sheet figures prominently. For advance of opening cut out and mount some of the smaller figures, and {jaste around the edges or border of a wall, easel or framed announcement card. Cut out and mount the title and star’s name as well. The costumes worn by Miss Pickford in the role of "Kiki” are so different from anything in which she has heretofore appeared that they will attract a lot of attention. This is your cue to make use of them in every way possible. At the upper right is one of many possible arrangements of this material. The large star head in one of the three sheets can be used to good effect. In a far corner of your lobby set up a highly colored, hand lettered 3-sheet compo board presentation or announcement. Get a female wax figure with blonde bobbed hair, and dress it in men’s evening clothes, or in the typical Kiki costume as you prefer. If the former, use a top hat, stick, white gloves and gardenia in the buttonhole. Put the figure in a loung¬ ing attitude in front of the announcement. Place a vel¬ vet rope around these from wall to wall. Douse or dim nearby lights, and train a spot on the display. This will also make a very effec¬ tive window display. ^ ! [UK JAM TAYLOR’J R O DUCT I OH KIKI with Reginald Denny UNITED A IV T I I T ( PICTURE KIKI PERSONALITY . GIRL Here is a grand prize contest, that if sponsored by a live evening newspaper, should put your whole town on edge to see "Kiki.” Supply the motion picture editor with the mate¬ rial in the feature stories in the Publicity (pink) Section of this Campaign Book, and start a search for the local "Kiki” Personality Girl. Have the announcement portray "Kiki’s” personality as presented by Mary Pickford. The material mentioned tells about her madcap ways, her tendency to get into scrapes, her odd notions about manners and clothes, and other characteristics. There should also be played up and strongly emphasized, "Kiki’s” many fine qualities. Her quick, bright mind, her loveableness, her resourcefulness and sturdy independence, her courage in the face of odds, and above all her true loyal heart and her capacity for a great love. Prizes will be awarded to girls whose personality is most nearly like that of "Kiki.” You can go far with this, for instance: Interest local merchants with "Personality” as the key note. Solicit a co-op¬ erative ad spread; window displays; prizes of jewelry and wo¬ men’s wear. Get the high schools behind it and attract the younger element by making this a character test. Mary Pick- ford’s name will help you whatever you try. With reasonable cooperation you can make this BIG. The best way to handle the contest is through votes by coupons published in the news¬ paper, which makes this a circulation scheme and insures hear¬ ty cooperation from the paper. Draw up a standing descrip¬ tion of the type of girl you are looking for, either mental or physical, or both. At the bottom run the coupon good for one vote. The daily receipt of bal¬ lots and the entry of new con¬ testants will make lively, cir¬ culation-building reading mat¬ ter for the paper, and excellent publicity for your theatre. The characteristics sought for in the prize winner should be de¬ termined by the character of your community. Be careful n*t to use anything that could possibly offend any girl’s mother. Talk this over with the editor. Keep the standard high and your contest clean, and you will get support from the schools and women. Solicit the use of the school bulletin boards for a joint announcement of the paper and your theatre. Make your first announcement two weeks before opening. Allow first two days for announcements. Ten days for voting, two days for counting the ballots, and then announce the winner or winners. You will know the winner a few hours after the contest closes, but the two succeeding days will give you time to make all your arrangements as to stage show, prize awards, and other matters that will come up at the last min¬ ute. Overlook no angle of this. Have the prizes shown in elaborate window displays. Have all the contestants attend the theatre in a body as your guests. Use the radio if pos¬ sible. Play up the character building stimulus of the contest. —how personality is not necessarily beauty—how self-con¬ fidence builds personality—how even meek and modest per¬ sons can be and frequently are hiding real personalities that are known only to their intimates. You can afford to give thi6 a lot of time and thought as there is practically no ex¬ pense involved for you. 7 “—Two Col. Ad Slug (Mat 10c; Cut 50c) WINDOW TIE-UPS Induce local dealers to get up window displays for the picture through the use of the production stills men¬ tioned below. BEAUTY PARLORS.Spl. 7, Spl. 8, Spl. 9 -BOOK STORES.98, 101 CARPETS & RUGS .. 25, 27, 31 CHINA WARE . 31 CIGARS & CIGARETTES . 32, 42 CLOCKS & WATCHES . 80, 101 COSTUMERS.Spl. lA, Spl. 1 DRUGGISTS.54 FLORISTS. 5, 32, 87, 94 FURNITURE . 25, 74, 101, 102 GLASSWARE. 31 HAND BAGS . 24, 77 INTERIOR DECORATORS .31, 102 LAMPS . 37, 94 LEATHER GOODS & TRUNKS.24, 77 LINGERIE. 54, 87, 95, 98 MAKE-UP SHOPS.Spl, 7, Spl. 9, Spl. 10 MEN’S APPAREL. 7, 84, 87, Spl. lA, A5 MEN’S CANES . 5, 7 MEN’S HATS . 7, 107 MEN’S SHOES .94 SMOKERS’ ARTICLES .42 STATIONERY .45 STATUARY (MODERN) .32 TAPESTRIES .102 TELEPHONE CO. 61, 62, 63, 86 WOMEN’S APPAREL. 87, 95, 98 WOMEN’S GLOVES.Spl. 1, 32, 34, 74 WOMEN'S HATS.Spl. 1, Spl. 10, 27, 29 WOMEN’S HOSE. Spl. 1, 32, 74, 84 WOMEN'S SHOES . Spl. 1, 27, 84 LOVE SHOTS FOR TIE-UPS WITH GIFT STORES, ETC. 84, 85, 87 TEASER SERIES The figure of "Kiki” in the typical short-skirt costume will be found drawn in outline in a number of the ads, and on the herald as well. All are shown in this Campaign Book. Have small cuts made of this and run the cut under any of the following lines of Teaser copy. Make the ads small and use a number of them scattered through the paper in advance of your opening, and about the time you do your first posting. Following are the Teaser Lines: "You’ll have a kick coming if you don’t see (cut).” "They said she couldn’t—but America’s Sweetheart puts a kick in (cut).” "Oh, what a kick you’ll get out of (cut).” "Your best girl will kick if you don’t take her to see (cut).” KIKI BERET A chance to advertise your house, the picture, and to win the young folks’ good will besides is possible through the use of this "Kiki” beret. Buy them in quan¬ tity and give them out at special kid matinees. Hold a "Kiki” parade for girls in which all paraders wear berets. Have them worn by the newsies and your usherettes. The prices quoted below include imprinting the name of the production, theatre and playdate. Be sure to give your play- date and order well in advance to allow time for imprinting. Prices are as follows: 100 250 500 1000 $7.00 $15.00 $28.00 $50.00 Order these berets from the manufacturer direct. Address: THE ADVERTISING CAP COMPANY 101-103 Wooster Street, New York City, N. Y. "Our Mary” Than Ever As More Captivating a Modern Madcap! The world's most charm¬ ing actress in a role wor¬ thy of her great artistry and talent. Mary as a lit¬ tle French spitfire, gay, ef¬ fervescent, bewildering —a creature of whims and fan¬ cies. A new Pickford to storm the citadel of your heart. A glorious entertain¬ ment alive with fast and furious fun, di¬ verting romance and startling surprises! SAM TAYLOR'S PRODUCTION KIKI with Reginald Denny UNITED ARTISTS PICTURE A Great Star’s I Greatest Hit! 4 —Two Col. Ad (Mat 10c; Cut 50 c) Page Three