Kind Hearts and Coronets (United Artists) (1949)

Record Details:

Title:
Kind Hearts and Coronets (United Artists)
Date:
1949
Publisher:
United Artists
Volume:
Kind Hearts and Coronets (United Artists Pressbook, 1949)
Leaf #:
0000
Language:
English
Collection:
Pressbooks
Format:
Periodicals
Coordinator:
Media History Digital Library
Description:
Pressbook for the film Kind Hearts and Coronets, starring Alec Guinness, Dennis Price, and Valerie Hobson. The eponymous novel from which this film was adapted has also been adapted more recently as the Tony-winning musical A Gentleman's Guide to Love and Murder.
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SELLING SLANTS! "Kind Hearts and Coronets" offers you a great selling angle via the pres¬ ence of Alec Guinness in the cast. Guinness, currently starring in the Broadway hit, "The Cocktail Party," was acclaimed by top-rating drama critic Richard Watts of the New York Post as "possibly the most accom¬ plished actor extant." In "Kind Hearts and Coronets" GUINNESS PLAYS EIGHT DIFFER¬ ENT ROLES! This is probably an ac¬ complishment unequalled in screen his¬ tory. Make sure everyone in town knows about it via these stunts: A special lobby piece can combine art of heads taken from ad above plus scene mat IA of Alec Guinness along with copy read¬ ing: "Who are all these people? All of them are Alec Guinness. See how he does it in 'Kind Hearts and Coronets. 1 " Similar art and copy can be used for a herald or throwaway. A newspaper window display can link Guinness' accomplishment to other famous stunts. Ask newspaper to dig out of its files headlines heralding Lindbergh's flight to Paris, Ederle swimming the Channel, Bobby Jones' Grand Slam in golf, etc. Copy with this display can be: "Think these were great stunts? Wait'll you see Alec Guinness play EIGHT DIFFERENT ROLES in 'Kind Hearts and Coronets.' " Another way to herald Guinness' feat is through an advance 40x60 out front. This can carry sock copy such as: "The Greatest Act¬ ing Feat in Screen History? It's Alec Guin¬ ness playing eight different roles in 'Kind Hearts and Coronets.' " A series of stairmarkers can each feature art of one of the roles Guinness plays along with copy reading: "This is Alec Guinness in 'Kind Hearts and Coronets.’ " An excellent newspaper feature could be made by using drawings from ad above of the roles played by Guinness along with copy ■* ^describing his accomplishment.