Kings Go Forth (United Artists) (1958)

100,000 WOMEN™ PRESS ACENTS HELP BUILD ‘KINGS GO FORTH’ AS TOP GROSSER EVERYWHERE! THE PREVIEW! Never underestimate the influence of a woman—especially when it comes to selling a movie! On this premise we have shown “Kings Go Forth” at special women’s previews in dozens of key cities—with uniformly outstanding success. The preview pattern has been to have the event hostessed by a leading TV personality with her own show, such as Martha Deane in New York and Kathy Godfrey in Hartford. After seeing the preview the women guests fill in comment cards and are asked to mail special post cards to their friends. The word-of-mouth so generated has been tremendous. Here on these pages is a simplified version of this promotion which any theatre anywhere can use with profit. Where an actual preview two weeks in advance of opening is not feasible, many of the angles of this campaign can be staged on your opening day. STEP-BY-STEP PROCEDURE: 1. Tie in leading women’s TY or radio commentator. She invites the women and acts as hostess at the preview. Set at least 5 spots. 2. Set time and date for preview, preferably 2-3 weeks before regular engagement. Allow 212 hours for showing and collecting comments and taped interviews. Check UA Exhange for preview print. 3. Order all necessary materials: programs, recommendation cards, ad mats and radio spot records. How to get them is described elsewhere on these pages. 4. Invite key women in town and organization groups directly. 3 5. Print necessary materials locally: invitations, comment cards.. ae 6. Invite press — women’s page editors, movie critics, columnists and TV/radio commentators. 7. Mail invitations as requests are received. 8. Hostess commentator should be on hand to greet the guests. 9. Each guest on entering receives program and comment card. 10. Commentator makes 2-minute address to guests just before screening. PREVIEW PROGRAMS The 4-page, 82” x 11” program (without imprint) is available at low cost for distribution to preview audience. PRICES (F.0.B., New York) OG. can. $7.00 TOG0....... $13.00 1500.3...5 $19.00 Be sure to insert locally-prepared comment post cards in each program before distributing to guests. RECOMMENDATION CARDS This recommendation Post Card (4” x 7”) should be distributed to preview guests immediately following the screening. Invite each woman to mail 4 or 5 cards to their friends. It offers them a tangible means of reciprocating for the VIP treatment accorded them at the screening. PRICES (F.0.B., New York) : $13.50 per 1000 | | ORDER BOTH ITEMS DIRECT FROM: | “Kings Go Forth” Program P.O. Box 253 Madison Square Station : New York 10, N. Y. | PREVIEW PUBLICITY! | This preview can be an exciting and unique public event. Publicize it with the regular publicity art and stories available in this pressbook. Special stories are available on opposite page. In addition, place this ad directly—or TV station may wish to use it—on television page in newspaper, calling attention to the special announcements. (Name of Commentator) Invites You To A SPECIAL WOMEN’S PREVIEW COMMENTATOR of starring FRANK SINATRA-TONY CURTIS-NATALIE WOOD FOR INFORMATION ABOUT THIS UNIQUE DAY AND EXCITING TIME EVENT, TUNE IN 2 Cols. x 37 Lines—74 Lines (5 Inches} Mat 210 THIS AD also available in 3-col. size. Order MAT 305. FOLLOW-UP CAMPAIGN! 1. Get as many comment cards filled in by guests as possible before they leave theatre. Cards should be stamped post cards so that they can be mailed in later. Use comments for lobby display, newspaper story, organization bulletin. 2. Give each guest several recommendation post cards (see left) to be mailed by them to their friends. 3. Use comments for newspaper ad (see page 11). 4. If you get taped interviews, use these for radio and play back in lobby. 5. Prepare a bulletin with quotes to be mailed to members of inyited organizations. 6. Prepare cards with photos and comments for display in supermarkets, women’s shops and lobby. The test showing in Hartford, followed by Women’s Previews across the nation reaching an estimated 100,000 women, proved that you can condition and stimulate women to sell “Kings Go Forth” by recommending it to their friends, their families and teen-agers. Thepreviews also prove that women are especially enthusiastic about the love story and the great star performances. Don’t miss the opportunity to let the women in your town .beyourmost effective press agents! FIRST PREVIEW IN HARTFORD PACES THE NATIONWIDE SEND-OFF! PAGE z Women respond enthusiastically fo the picture, the excite’ ment and VIP treatment! World-of-mouth becomes terrific! © 1958 United Artists Corporation