Kings Go Forth (United Artists) (1958)

FRANK SINATRA RADIO SPOT! One-minute spot in which Frank Sinatra tells about the preview and asks the women to write for invitations. Available FREE ... from: — Exploitation Dep’t, United Artists Corp., 729—7th Ave., New York, N. Y. COMMENTATOR’'S TV SCRIPT! LOCAL FEMALE M. C.: ... I’d like to make a special announcement about a very special event—an invitational showing of one of the season’s finest and most important new films, “KINGS GO FORTH” on (DATE) at (THEATRE). This preview is exclusively for us women because we determine the tastes of the nation—not only by what we buy and what we wear, but also by what books and motion pictures we like and recommend to our families and friends. Hollywood never underestimates the influence of women—or our happy ability to spread good news quickly! “KINGS GO FORTH” stars Frank Sinatra, Tony Curtis and Natalie Wood. It’s an unusual and challenging love story that takes place on the romantic French Riviera. They tell me that Frank Sinatra gives a dramatic performance, so powerful that it surpasses his Oscar-winning role in “From Here to Eternity.” Ladies, you can see “KINGS GO FORTH” at this special preview before its regular opening at the (THEATRE) on (DATE)... . And now here’s how you can get your free tickets to this special invitation preview. Simply drop SoC NAD oo ny: eas CE EONOR ADE . onus at 2 ae LAN LOIN Voce) cee aes (ADDRESS) .. and telling me how many tickets you want. Do it now—today—so that we a letter or postcard to me .., giving your name and address can be sure to get your tickets to you in plenty of time. The “KINGS GO GLACE Bae oes ..(THEATRE).... at ....(TIME)..... If you have friends who would also like to come, tell them to write to me, too. FORTH” invitation screening for women will be held on . at the .. ANNOUNCEMENT! (name of commentator).... will be the hostess at a special Women’s Invitation Preview of the new Frank Sinatra film “Kings Go Forth” on aes stan at-the <) «s,m... Fheatre. The unique event is one of a nationwide series of advance distaff showings arranged by producer Frank Ross in acknowledgement of the influence of women in making motion picture successes. Tony Curtis and Natalie Wood are co-starred with Sinatra in “Kings Go Forth,” a challenging love story of two men and a girl on the French Riviera during World War II. The United Artists film will open its regular first-run engagement at the Bieta wns toss ie Theatre on .......... Invitations to the preview may be obtained by writing to Following the showing, mentator)...... will interview some of the women guests. FEATURE STORY! Hollywood producer Frank Ross is one man who really doesn’t underestimate the influence of a woman. That, in essence, is the reason for the Special Women’s Preview of his new film “Kings Go Forth,” starring Frank Sinatra, Tony Curtis and Natalie Wood which takes place at the ..... Theatre on...... “There’s been plenty said and written about how women control purse strings of the country,” says Mr. Ross, “but even more important is the unique feminine talent for disseminating news and generating enthusiasm through that most important of all the communications media — personal word of mouth. When you come right down to it, that’s what makes best-sellers out of books and breaks motion picture box-office records.” Ross refuses to take sides on how well a lady can keep a secret. His interests lie in the oppoite direction. “When a producer has a good film, he wants to tell the world about it. The best way to do that is through women.” Frank Sinatra, who is co-producer as well as star of “Kings Go Forth,” is in full accord with the Ross plan to hold a special women’s preview of the film in every city. And with good reason. From the very beginning of his fabulous career, female fans have been the foundation of his phenomenal popularity. “Kings Go Forth,” which will open its regular first-run engageWient-at Che seca eee Theatre on ee , is a challenging contemporary love story of two men and a girl. Parts of the film were photographed on location on the romantic French Riviera. A United Artists release, it is based on a best-selling novel and was directed by Delmer Daves. COMMENT CARDS! Print a sufficient quantity locally on white card stock, with this copy: "You have just seen a preview of KINGS GO FORTH. How would you classify this picture? EXCELLENT [| VERY GOOD (|| GOOD (| FAIR [|]. Would you describe the story as UNUSUAL [| SUSPENSEFUL [| ROMANTIC [| DARING [). Will you recommend it to your family and _ friends? General Remarks: (space for comment). Please circle your age group: 12-18 19-30 31-45 over 45. If you represent an organization, please designate which one.” NATALIE ORGANIZATIONS! Suggested letter to women’s organizations: Dear Madam: On (date) a unique event of particular interest to the women of (city) will take place at the (Theatre). At (time) that morning, there will be an invitation preview of ‘’Kings Go Forth” —a distinguished new motion picture which will begin regular performances in this theatre starting (date). “Kings Go Forth” stars Frank Sinatra, Tony Curtis and Natalie Wood. It was produced by Frank Ross, the man who made “The Robe.” This city has been selected for one of the nationwide series of previews of “Kings Go Forth” designed to alert the women of this country and, throu gh them, their friends, families and communities—to this challenging entertainment. I am pleased to extend to your organization an invitation to the Preview of “Kings Go Forth.”” Two tickets are enclosed. If you wish more for other officers or committee chairmen, | shall be happy to send them to you. | look forward to greeting you at the theatre that morning. Cordially yours, Our OF THE STORM OF War...THE Most CHALLENGING Love StoRY OF with LEORA DANA From the novel “Kings Go Forth” by JOE DAVID BROWN Directed by DELMER DAVES Screenplay by MERLE MILLER wusic by ELMER BERNSTEIN A ROSS-ETON Production « Released thu UNITED [IZ ARTISTS INVITATION! Print a suificient quantity locally on the backs of regular 2c U:S. Postal Cards. Copy reads: “YOUR TICKET to the SPECIAL WOMEN’S INVITATION PREVIEW of FRANK SINATRA, TONY CURTIS, NATALIE WOOD in “KINGS GO FORTH” (date-time-place) ADMIT ONE! QUESTIONS! Suggested For Lobby Taped Interviews: 1. How did you enjoy Kings Go Forth? 2.Will you recommend Kings Go Forth to your family and friends? 3.What scene in Kings Go Forth did you like best? 4. How would you rate Frank Sinatra’s performance? .Do you believe the theme and love story of Kings Go Forth will appeal to teen-agers? nN 6. What other comments about Kings Go Forth would you care to make? Our Time! 6 Cols. x 130 Lines—780 Lines (56 Inches) Mat 601 PAGE 3