Kings Go Forth (United Artists) (1958)

MUSIC «+ BOOK BALLYS « NATIONAL PROMOTIONS CAPITOL RECORDING OF “KINGS GO FORTH” SOUND te ee * ~<TRACK KEYS BIG MUSIC PROMOTION! Frank Sinatra Recording of ‘Song From Kings Go Forth” and Nelson Riddle Instrumental Recording of This Song . Add Extra Selling Punch to Your Campaign! Every record shop and music store in the country, plus many depart THE SONG FROM"KINGS GO FORTH” {YORIBUEF Ate nan Swarea-Tony Gunns: Naraue Woop Rs ment stores, general stores and drug stores, ready to cooperate with your playdate! CAPITOL HELPS YOU THESE WAYS: They have sent more than 2000 albums and song records to disc jockeys throughout the country. They supply FREE to all dealers the following display material for use in promoting the sale of the records: 1. DIE-CUT EASEL DISPLAY 28 x 25 inches in size. This display sells the picture with scene stills and big title tie-in plus full picture credits. Unusual front same as the album cover illustrated. 2. BOWSER BOX DIVIDER especially designed for record shops and department stores. This SERRS TES Here’s What You Can Do: Work with music stores and record shops for window and store displays of the records, supplemented by your own display material and that supplied by Capitol Records. This is the full-color Album cover Record No. LP-W-1063 EXTRA SINGLE RECORDS! 1. Frank Sinatra Recording of “THE SONG FROM ‘KINGS GO FORTH’ ” BARTOM MUSIC CORP. 1S SROAGWAR RIVE. BOK: SONG SHEET Sole Selling Agents Barton Music Corp. 1619 Broadway, New York Professional copies available from publisher for distribution to radio and TV stations, local orchestras and_ singers with suggestion they use the song as Arrange for these shops to play the records continuously, if possible; also use the records for continuous play on a jukebox in conjunction with a display of the records in your lobby. Record No. 4003—45 RPM Try to promote a number of albums (and single discs) from local music stores and record shops for door Nelson Riddle Instrumental prizes on your opening night in exchange for publicity Recording of “THE SONG FROM ‘KINGS GO FORTH’ ” Record No. 4005—45 RPM unit is exactly like the album cover except that it has a 2-inch strip at the top selling the picture. in your lobby and on your screen. often as possible on programs. Capitol Records field men will work with retailers for prominent display of these great selling aids. For further information consult your local Capitol Wholesale Distributor or write or call Mr. Joe Mathews, Capitol Records, 1730 Broadway, New York 19. Tel. PLaza 7-7470. BOOK BALLY SELLS MILLIONS! | ANOVEL OF MEN AT WAR WITH THE ENEMY AND WITH EACH OTRER JOE-DAVID BROWN through listed All dealers display this movie edition of the book and are ready to give you complete cooperation for window, store and lobby displays. Pocket Books Inc., publishers of this 35 cent edition is keeping its wholesale distributors and retailers advised about “’Kings Go Forth” playdates. Pocket Books, Inc. will supply all retailers with rack cards for store displays. Rack cards have space for your playdate. For information concerning wholesalers addresses and display material, write: Mr. Leonard Forman, Pocket Books Inc., 630 Fifth Avenue, New York 20, N. Y. AI RANA RRR RRS Pocket Books Edition of ‘Kings Go Forth” on practically every newsstand, and in every drug store, book store and chain store in your area, make this promotion apre-selling natural! HERE’S WHAT YOU CAN DO: 1. Set up a display of the book in your lobby, surrounded by scene stills from the picture and other promotion material. 2. Offer copies of the book as prizes in connection with any of the contests suggested in this pressbook. 3. Ballyhoo the picture on the street by blowing up the cover of the book and mounting on a frame, placing a man inside and having him tour the busy streets. Snipe your picture playdate and theatre credits on both sides of the giant book. 4. Book marks for distribution thru cooperating stores can be made by use of a one column ad on one side and book store advertising on the other. 5. Prepare lobby display in which you select a page from the book describing a torrid love-scene and match with still from the picture. Page 93 from the book is suggested for use with scene still KGF-23 showing Frank Sinatra and Natalie Wood in a kiss. RINGS LO | EXTRA! $1.49 HARD COVER EDITION You'll find this William Morrow & Company special movie edition in all bookstores. Each book will be wrapped in a 22 inch wide streamer with full picture credits as shown in the illustration. Work with local outlets in same manner as described above for the paperback edition. AIR EXPRESS 18,000,000 Potential MovieGoers Will Read This FullPage Ad in 20 National Circulation Magazines! You can make them work for you by getting in touch with your local Railway Express office for window and store displays. Also try for display of one-sheet posters and scene stills from the picture to supplement. You might also suggest that they blow up this advertisement, mount on heavy board and use as cut-out for floor displays. TWA TIEN The BEST WAY is by TWA dy Swe pnaee i TWA ines Soman sasseny This full-color ad appears in Newsweek, New Yorker Magazine, Time Magazine and U. S. News World Report. Work with local TWA office and travel agencies to display it supplemented by scene stills from the picture. Also suggest that they snipe your playdate below it or set up a corner card with display showing your theatre credits on “Kings Go Forth.” Sinatra Song Angles Frank Sinatra has millions of fans as a top notch singing star, and this should be taken full advantage of in promoting “Kings Go Forth.” The following are some of the things you can do in plugging the picture with Sinatra’s ready-made audience: These overall Sinatra music promotions should be pegged primarily to his recordings of “The Song From ‘Kings Go Forth’.” Previous albums and singles can be incorporated to round out the promotions as suggested in this box. ® Work with local music shops to put on a special Sinatra drive, featuring his records (both LP’s and 45’s), and sheet music featuring his photo. Also window and counter displays with stills from “Kings Go Forth,” and card with playdate information. Set up a juke box in your lobby which plays Sinatra records. This should be set up in advance of playdate and where advisable intersperse spot announcement disks. (See page 8) If there is a group of local jazz musicians in your town, arrange for them to give a recital in your lobby or on stage, featuring songs which Sinatra has made _ popular through the years. Tie this in with local Sinatra fan club. If there isn’t one, a Sinatra Fan Club can be organized based on the wellknown fact that Frankie is a big jazz fan, and a modern jazz combo is featured in the picture. e Stage contest at your theatre for best imitation of Frank Sinatra’s singing style. Winner and runners up to be awarded promoted merchandise. Picture in paper and/or lobby, with possible radio interview. Hold a matinee which will be dedicated to Frank Sinatra fans, tying in disk jockey and music shops in announcing the event. Disk jockey could devote a whole program (hour or entire evening) to playing Sinatra records with interspersed plugs for the picture and the special matinee.