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FRANK ROSS
Production
From the novel ‘Kings Go Forth’ by JOE DAVID BROWN Directed by
T H E A
T R E
ADVERTISING ™.Seeeeeeeeeeeeee enn ester
DELMER DAVES ; rue by MERLE MILLER music by ELMER BERNSTEIN « ROSS-ETON Production * Released thu UNITED (IZY ARTISTS
5 Cols. x 124 Lines—625 Lines (45 Inches)
@& THIS AD ALSO AVAILABLE IN 6-COL. SIZE. ORDER MAT 602 (6 Cols. x
IF YOU HAVE A LARGE NEGRO AUDIENCE
WAR HAS RIPPED THE SCREEN BEFORELOVE HAS CROSSED COLOR LINES BEFORE -BUT NEVER LIKE THIS!
“Last night she was
good enough for you... @ last night her skin was white enough for you!”
iy ae Woop!
—_ ROSS Who Gave You "THE ROBE" Presents
gs Go Forth Go Forth’. DANA
ES From thenovel"Kings Go Forth” by JOE DAVIO BROWN « Directed ty DELMER DAVES Screenplay by MERLE MILLER Music by ELMER BERNSTEIN A ROSS-ETON Production «Released thru UNITED[EZJARTISTS
THEATRE
This ad has also been seen by Negro audiences throughout the country in such leading Negro publications as “Ebony, ” “Jet,”
“Hue” and “Tan.”? Ad mat is available
FREE. See details above.
4 Newspaper Ad!
This ad is shown here in reduced size. Actual size is 3 columns x 110 lines. Place it in your local Negro newspaper—or make reprints and distribute in Negro community as a herald. Mat is available FREE! Request Mat 300X from: Exploi
tation Dep’t., United Artists, 729—7th Avenue., N.Y., N.Y.
Follow Through With These Tested Angles:
URBAN LEAGUE AWARD
“Kings Go Forth” has been awarded the 1958 Los Angeles Urban League Award as the motion picture that “does most for the promotion of better race relations and understand
Local Urban League chapter
or other group might wish to have prominent Negro leader make a similar presentation to producer Frank Ross through the theatre.
Mat 501
150 Lines—900 Lines—64 Inches)
SELL EM THIS WAY!
FREE SINATRA SPOT FOR NEGRO STATIONS!
In keeping with this picture’s special theme, Frank Sinatra has recorded a special spot announcement aimed at Negro audiences. Tie it in with
any of the local radio interview shows and programs beamed primarily to Negro listeners. The radio transcription will be shipped FREE while the supply lasts. Write to: Exploitation Dept., United Artists Corp., 729 7th Ave., N.Y. 19, N.Y.
THE PICTURE'S THEME
Perhaps some local Negro leader could be interviewed on radio or TV expressing his views on the picture’s theme, giving special attention to how the situation was handled in the picture. Also, Negro minister or lay
leader might be persuaded to make that subject of a special newspaper
article using the local showing of “Kings Go Forth” as his basis.
SPECIAL SHOWING
Invite Negro press and leaders in the Negro community to a special advance showing of the film. Cover this showing with special stories and interviews. If possible local radio station could have mike in lobby picking up comments as taped interviews which could later be played over radio station. Comments might also be used in special mailings to Negro organizations.
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