Kings of the Olympics (United Artists) (1948)

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ADVERTISING “KINGS OF THE OLYMPICS 5 3 BY 600 CAMERA MEN! GREATEST THRILLS EVER FILMED! kiiics. F i. e OLvmpiis SHOT BY 600 CAMERAMEN! THE GREATEST THRILLS EVER CAUGHT ON FILM!--SHOT BY 600 CAMERAMEN! Order all ad mats from National Screen Exchange I col. x 14 lines Mat 101 SPORTS SLANTS “Kings Of The Olympics” Brings Top-Flighters Back Into Action 3 col. x I 5 lines-45 lines Mat 301 For Sports 9 Columnist Below is a suggested column you might present to a local sports colum¬ nist to use after seeing “Kings Of The Olympics.” Glenn Cunningham, America’s big entry in the 1500 Meter grind paces the field in this thrilling scene from “Kings Of The Olym¬ pics” currently at the Special Sports a Screening Prior to the opening of your film invite a group of sports newspaper reporters and radio commentators, forecasters,' school athletic coaches, and leading local sport figures to a special screening at your theatre. Aim for newspaper and radio breaks along with comment angled on ‘Olympic’ highlights which can be adapted for lobby displays and local newspaper ads. Stimulate the after screening comment by asking, “Whom Do You Consider The All- Time King Of The Olympics?” 1936 was the year of the XI Olympiad and names like Glenn Cunningham, Earle Meadows, Jack Lovelock of New Zealand, Luigi Beccali of Italy, Katherine Rawls and Dorothy Poynton Hill were hogging the headlines of every sports page in America. Then came the years between and different types of headlines were screaming across the front pages. Yesterday, I dropped into the Bijou Theatre, relaxed in plush comfort and drifted back to the 1936 Olympic Games. There weren’t any uniformed men fighting for some ideology of world supremacy; the only uniforms worn were by those “Kings Of The Olympics” who were fighting tooth and nail to outsprint, outlast, or outjump his nearest opponent and register a few markers with the official score keepers. I watched fascinated as the grand “old” men of yesterday came to life again with all their stamina, strength and burning speed. Here was entertainment and here was sports history recorded in sixty thrilling minutes of celluloid film called, “Kings Of The Olympics.” I watched “king” Jack Lovelock of New Zealand upset the best America had to offer in the unforgettable 1500 meters. There he was again outsprinting Glen Cunningham, Archie San Romani, and Luigi Baccali with a last lap kick that fairly burned the cinders from the track. Along came Jesse Owens, “King of the Sprinters” to capture heat after heat of preliminary dashes, and blaze to an even more breathless triumph in the final event. Ken Car¬ penter appeared with his record smashing discus throw of 165 feet and 7% inches to outdistance all competition. I saw Earle Meadows, the favorite son of California outvaulting the best in the world, as well as his popular team mates Bill Sefton and Bill Graber, to establish a new and still unsur¬ passed Olympic mark. I strained and sweated with the famous American eight-oared shell from Washington State as she swept to a brilliant victory. I joined the feminine ‘kings” Dorothy Poynton Hill, Katherine Rawls and youthful Majorie Gestring as they displayed the form and poise that captivated the hearts of the crowds and the votes of the judges, as they added diving laurels to the mounting American point total. And there was Ralph Metcalfe and John Woodruff pounding away with that tremendous driving stride that insured another American score. There never was a moment when the audience wasn’t absorbed by Bill Slater’s excellent narration, and intent upon the performance of the “Kings” on the screen. It was ringside and box seat stuff to watch the work of 600 cameramen, and there was a special kick way down inside every time the ‘Star Spangled Banner” rang out and you knew more points were being added to America’s greatest sports triumph. We doff our Yankee Doodle Dandy cap in real homage to America’s real royalty, “Kings Of The Olympics.” I col. x 75 lines Mat 103 OLYMPICS "SEE" Board By adapting the “SEE” panels of Ad #105 and enlarging them you can effect an interesting lobby display, or lobby spots. > OLYMPIC QUIZ Here are three ‘Olympic’ angles which afford six outlets for local newspaper editors. Each of the questions can be used as either newspaper essay contests or as inquiring reporter gimmicks. In any case offer free guest tickets to see “Kings Of The Olympics” as prizes for the best answers received. These are your questions: 1. What Sport Event On The Olympic Program Is Your Favorite? 2. Whom Do You Con¬ sider The Most Out¬ standing Contestant Of The ’48 Olympics Thus Far? 3. Does The Olympic Competition Tend To Cement Interna¬ tional Relation¬ ships? Don’t overlook the potential¬ ities of these same questions for use as lobby contests, or to form the basis for radio discus¬ sion programs. 2 coL x 100 lines-200 lines Mat 204 Sponsor A Junior Olympics 2 col. x 50 lines-100 lines Mat 202 I col. x 75 lines Mat 104 In cooperation with a local newspaper and leading athletic associations, sponsor a Junior Olympics for the youngsters of your community. The idea is to include all seasonal sport events into a program for a limited age group of your own choosing. Set up an entry blank for newspaper, cooper¬ ating stores and lobby use. Encourage team as well as individual competi¬ tion, by seeking entries from school groups, church groups and athletic clubs. Award guest tickets and medals to winning contestants. Arrange for a lobby display of the local “Kings Of The Olympics.” A GIGANTIC PARADE OF SPORT THRILLS! JESSE OWENS EARLE MEADOWS GLENN CUNNINGHAM JACK LOVELOCK AND A HOST OF OTHERS! CCC Glenn Cunning- ham • Earle Meadows • Jesse Owens Archie Williams • John Woodruff • Ken Carpenter Cornelius Johnson • Mar¬ jorie Gestring and o host SEE Shot by 600 Cameramen W PARADE OF SPORT THRILLS!