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EXPLOIT 'LADY of the % /v r\ x Teaser Letter Hand-writing Contest Expressive Eyes Use the following letter as the best basis of a contest to find the prettiest handwriting in town. Or have it copied in a decidedly feminine hand¬ writing to serve as the material for a character analysis contest of hand-writing. Dear Friend: I am the lady of the pavements. My heart is broken. I was asked to take part in a practical joke. I had to make a certain man fall in love with me. I succeeded, but I fell in love, too. And then the heartless she-devil who had urged me into the affair crushed us both because of her great hate for my man. I can no longer sing, nor dance. What shall I do? _ Jf Distractedly, NANON For the analysis contest have your newspaper print the handwritten copy and offer prizes for those submitting the best analysis of the hand¬ writing of the "Lady of the Pavements.” With a postscript reading "Meet William Boyd, Jetta Goudal, and myself—I am really Lupe Velez— and thrill to Director D. W. Griffith’s solution of the problem facing the 'Lady of the Pavements,’ at the-theatre on Put this Space-Getter to Work! Production Highlights of D.W GRIFFITH’S " LADY OF THE PAVEMENTS " 27 —Three Col. Scene Cartoon (Mat 20 c; Cut 75c). Size 6 in. wide by 4 % in. high. Lupe Velez, heroine of "Lady of the Pavements” has one of the most expressive pair of eyes on the screen. Use this fact as the basis for a news¬ paper contest to find the girl with the most expressive eyes in your town. Contestants must submit photos of their eyes in different moods. Illustrate the feature with shots of Lupe’s eyes registering different emotions. For this purpose order any of the following scene stills of the picture from your exchange. Nos. 19, 62, 93, 99, 121, 124, 128, Pub. 3, Pub. 27, Pub. 29, Pub. 46, Pub. 54, Pub. 56, Pub. 57, Pub. 60, Pub. 65. Griffith Essays Get your newspaper to cooperate with you in conducting a D. W. Griffith essay contest. Offer prizes for the best fifty-word articles— judged according to their literary merits—on such subjects as "Wha^^ Griffith Has Done for the Movies. "Why I Hold D. W. Griffith to Be the Dean of Movie Directors.” Cut-Outs The posters on "Lady of the Pavements” offer you an opportun¬ ity to get up an unusually attrac¬ tive set of cut-outs. Set them atop of your marquee, in merchants’ windows, and in your lobby. Use the large heads of Lupe Velez as pendants for your canopy. Use the cut-outs as the central illustrations for shadow boxes. Use a heart shaped outline as the set¬ ting into which your shadow box displays are placed. Page Two