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TO THE TUNE OF BIO RECEIPTS'' Box-Office Ammunition! The big guns of your campaign will wake up the whole town to the merits of your showing when you load them with the ideas and the material featured in this book. 1. A good-sized section is given over to press stories: advance, re¬ view, teaser and feature. Produc¬ tion and star cuts are also shown therein. How to Cash in on the Sound Angle Theatres equipped with sound devices have available not only the musical score that has been synchronized by Hugo Riesenfeld, but several exceptional numbers, notably Irving Berlin’s "Where is the Song of Songs for Me”—the theme song of the picture—sung by Lupe Velez, the heroine of the film. The principals in the picture talk during some of the outstanding sequences. Play up these facts in your ads, programs and in tie-ups effected with radio stations and music stores. Have vocal records of the Berlin song and "Nena” and "At the Dance” (Harms Publishing Co.) played in your lobby as a ballyhoo tying up the stunt with copy telling about the dia¬ logue and vocal sequences in the picture. THE MAKING OF A LADY with apologies to DWGRIHTfflS LADY OF THE PAVEMENTS 2. Special pink sheets given over to sure-fire news features will be found in back of the publicity pages. They contain special articles on Director D. W. Griffith, Lupe Velez and a production story for radio broadcasting. 3. A complete exploitation cam¬ paign for every type of theatre is covered through the ideas, stunts, tie-ups, ads and accessories featured -in this section. There are cartoons, player draw¬ ings, dance features, a serialization, newspaper contests, ballyhoos, a graphology contest and a national song tie-up. “Foot” Palmistry Stage a newspaper contest tied up with a prominent local palmist. Rig up a booth in your lobby where he can tell free fortunes to all those who send in the best readings of the sole of the foot of the "Lady of the Pavements.” Use the photo¬ graph or drawing of the sole of ^any attractive female foot for re¬ production in the newspapers. A youn^ noble, preferably prom¬ ising, should be prospected jjo<L Cupid,with his little bow and arrow, will do the rest The above cartoon, drawn by the famous cartoonist. Hap Hadley, is ideal for newspaper tie-ups. Use it as the basis for a sub-title serial contest. Each day print one of the drawings without its caption. Readers are to caption each picture so that at the end of the contest the complete set tells a connected story. At the end of the contest print the entire strip shown above. Order 10—Three Column Feature Cartoon (Mat 20c; Cut 75c). Exact size 6” by 5 3 A” high. Page Three