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“Lady of the Pavements” Irving Berlin Song "Where is the Song of Songs for Me” has been especially written by Irving Ber¬ lin as a theme song for "Lady of the Pave¬ ments.” Previous song tie-ups for pictures v such as "Ramona,” and "Revenge” have proven of tremendous benefit both to show¬ men and the song publishers. "Where is the Song of Songs for Me” is ideal for dance orchestras and songsters. Its popularity with restaurants, theatres, dance halls, hotels, night clubs and radio stations enables you to effect many helpful tie-ups. The leading talking machine com¬ panies have made records of it. To cooperate with you the Irving Berlin company has gotten up many special acces¬ sories. Dance and orchestra scores are ready. Copies of the song may be had at the spe¬ cial theatre price of 20c per copy. Get local music dealers to tie-up with you by preparing window displays, special literature and ads exploiting the number as the theme song of the film. Have the piece sung from your stage and copies placed on sale in the lobby. If your theatre has sound equipment play up in your advertising, program and tie-ups the fact that Lupe Velez, the heroine of - the picture, sings the song. >*9 Two Other Songs "At the Dance” and "Nena,” which are published by Harms, 62 West 45th Street, New York City, N. Y., are featured in the music score and synchronization of "Lady of the Pavements.” Cash in on the popu¬ larity of these two pieces by making them the basis of divers local tie-ups. Records Phonograph records have been made of all three numbers by the biggest companies. Have them broadcast from your lobby with the aid of sound apparatus or an orthophonic victrola. Reproduction of Song Cover IRVING BERLIN BRANCH OFFICES Home Office: New York City, N. Y. Boston, Mass.: _ Chicago, Ili..: _ Cleveland, O.: _ Covington, Ky.: _ Detroit, Mich.:_ Los Angeles, Cal.:__ Minneapolis, Minn.: _ Philadelphia, Pa.: _ San Francisco, Cal.:_ - _Irving Berlin Co., 1607 Broadway - George Joy, c/o Irving Berlin, Inc., 177 Tremont St. -Al Beilin, c/o Irving Berlin, Inc., 54 W. Randolph St. . _Abe Bloom, c/o Belmont Hotel, 40th & Euclid _Kern Aylward, 427 Madison Ave. ^ Fred Kramer, c/o Irving Berlin, Inc., 1509 Broadway -Eddie Janis, c/o Irving Berlin, Inc., 845 So. Broadway - _Chuck Mulcahy, 2 50 Pantages Bldg. _Harry Pearson, c/o Irving Berlin, Inc., 122 8 Market St. _ Jack Stern, c/o Irving Berlin, Inc., 502 Kress Bldg. Page Five