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CAN YOU TOP THIS?— A DRESS IN 20 SEC.! The photo at left shows an evening gown being fitted by Alphonse Berg on Lucille Ball between scenes during shoot¬ ing of “Lured.” The complete fitting was accomplished in 20 seconds! Berg, who established a record for “quick designs,” was flown to Hollywood from Chicago especially for this occasion. You can follow through locally for a kindred stunt by enlarging still at left to life size and cutting out the figure of Lucille Ball. Then arrange for local dressmakers to vie for the “quickest design” created on this cut-out of Miss Ball. Invite newspapers to send fashion reporters and photographers—offering completed designs to be sold for local charities. 4 Order Still PCP-56 from your National Screen Exchange WARNING POSTER Gel the cooperation of the Better Business Bureau and Police Department for wide coverage on this suggested poster, a warning against swindles-by-inail. Order Stills ‘LB-GS-5’ and 6 PC Post 23,’ for art, from your National Screen Exchange. If arrangements can be made with local postmaster, such posters should be displayed on or near all mail boxes in your city. » m m and radio columnists plus limited dis¬ tribution in schools and offices. Insert fresh red carnation through the slits of the card as indicated in the accom¬ panying illustration. Flowers can be promoted from local florists. Copy and art available as mat. The back of the card is left blank for theatre and playdate credits. Blow-up of this same card can be used for all local florist windows. WATCH FOR "LURED"-COMING SOON Mat (3C) .45 Page Nine