Marty (United Artists) (1955)

EXPLOITATION “MARTY” AT THE TELEPHONE IS A TERRIFIC AD ANGLE! USE IT THESE WAYS! CALLING ALL MARTYS! Flower shop offers free boutonnieres to first 50 men named Marty attending opening. Announce giveaway in store and lobby. FLAGS & BANNERS ACADEMY AWARDS “Ah GEM!” — Life USHERS’ BADGES Made of fluorescent satin. Let your entire staff wear ’em in advance. Also give them to newsboys and delivery men. ONLY 40c EACH Kverybody Is Calling ““MARTY”’ SEE “MARTI YY? BIJOU — NOW Call A Loved One Today! THE TELEPHONE COMPANY —Great! LOCAL PHONE COMPANY AD OR POSTER! This suggested two-column newspaper ad should be presented to local phone 4 company to tie-in their long distance phone service. Can be used also for window posters or inserts in phone bill mailings. Same layout can also be used by phone company for display cards in phone boths, with copy advising “how to make a call,” “long distance rates,” or other standard card announcements. PHONE BOOTH IN LOBBY FOR “DATES”! Set up a sign alongside booth reading: ‘For bachelors only! FREE telephone service if you want to make a date with a gal to see ‘Marty’!” You can follow up with a newspaper story that the stunt almost backfired when a young bachelor phoned a girl in a city a thousand miles away . . limited to local girls only! . as a result calls are now being BEST PHONE ‘LINE’ WINS BLIND DATE! Set up a window display in leading department store or furniture store with a beautiful model on the phone in the window and another phone outside, both hooked up to loud speaker. Idea is to invite bachelors to try to date the girl. After a specified time, the model selects the bachelor with the best telephone “line”. .-e AND CALL ALL BUTCHERS, TOO! Invite butchers; only admission requirement would be that they wear their white uniforms. A picture of the meat slicers around a blowup of Borgnine would make a good photo release. You might include in the caption that the local butchers’ union had made Borgnine an honorary member. HOON a mehr cy Z NN BEST AWARDS 5-PIECE SATIN STREAMER . ae ON wt BETSY BLAIR | SY RI Men Be GLI . 20 FEET LONG . They’re five separate pieces, strung ee Use under marquee or across toiby. Individual pieces PICTURE’ Lit BY AN ACTOR" can also be used around town as teaser streamers in store windows, ete. IF YOU CAN READ THIS YOU KNOW ABOUT THE YEAR’S BEST MOVIE...AVIVAN@...,v0v-ow: AUTO BUMPER STRIP A teaser for every car, cab and truck you want to turn into a roving billboard. Made of fluorescent satin, 40” x 6”. $1.00 ea. Minimum order—15 strips. ORDER DIRECT FROM: NATIONAL FLAG COMPANY 43 West 21st St., New York 10, N.Y. (ORegon 5-5230) MAR’ LANCASTER TY cate MY \ er My Released Lr iis ing ARTISTS SS DE LUXE SECTIONAL VALANCE Fluorescent satin. shimmering lettering. flowing fringes. Use inside in advance and under marquee during run. Order any length you need at $1.50 per running foot. IN CANADA, REPRESENTED BY: THEATRE POSTER SERVICE 250 Victoria Street, Toronto, Ontario DEP’T STORE All department stores feature articles for bachelors. This picture should inspire co-op ads and window displays. Sample copy-line: “Hey, ‘Marty’! We’ve Got Everything (But A Wife) For The y¥/\ ERNEST BORGNINE tee FRESH-KHLED EVISCERATED OVER | REASY re & BROILERS 43: e « 53 . oe « oy pede to Acd bassin Wl Ee a Fv wn Was 9 20 Sad as & Baby Week Specials This is the way a leading New York supermarket tied in “Marty” with full page ads. Use Still “ML-2E” for local tie-in ad; still available at your National Screen Exchange. ‘BEST DIRECTION” BEST SCREENPLAY" WINNER OF _ $7.50 EACH! \ 4 ACADEMY AWARDS ‘hy BETSY BLAIR ai "St 9’ x 15’ FLAG WALL BANNER A terrific flash, either as a flag on your staff or mounted against theatre wall or in inner lobby. Brilliantly colored; fluorescent lettering. Single-faced flags .. . $37.50 each Double-faced flags .. . $65.00 each Award guest tickets to any bachelor who will post his photo on a special “Marty Bachelor Board” in the theatre lobby. Along with the picture would be the person’s name, address and tele phone number. PROMOTION Bachelor.” You might get the promotion manager of a store to run a contest on why the store is “The Bachelor’s Best Friend.” Have an attractive model on the street with a card reading “The STREET Bachelor Girls Of Ourtown Suggest All Bachelors See ‘Marty’!” STUNT Behind her you should have a male model carrying a sign reading: “The Bachelors Society Agrees!” Try to get a newspaper to sponsor contest “For Bachelors Only.” Get three attractive unmarried models to act as dates for the writers of the best letters on ‘““Why Every Bachelor Should See ‘Marty’.” Limousines should be provided for the couples, dinner as some well-known restaurant or hotel dining room,