Mister Moses (United Artists) (1965)

Exploitation Dress your lobby and front with an African atmosphere by placing bows and arrows, spears, pith helmets, tom-toms, hunting rifles and machetes throughout. Also dress your staff as if they were on a safari. The 24-sheet (illustrated on back page) is great for mounting on marquees (as shown at right). Cut it out and mount it or order a black and white enlargement to size ($.85 per sq. foot unmounted, $1.00 mounted) from: Ideal Photo Corp. 160 West 46th Street New York, N. Y. 10036 The cut-out or mounted enlargement would also be great to put on travelling bally truck with record playing the Radio Spots. USE KEY AD ELEMENTS TO BUILD LOBBY, FRONT ATMOSPHERE! CS canoe ats ps REDE oe he Devil eat Four O'Clock ee ba is Ke y SR pay $y ews ss i Bas aes es ihe most Sul aeeously exciing character in meodern Not since The African Queen has there been such a book and such a character— .. unlocked the passions of a dedicated young nurse— ..Stole the thunder of the local missionary— went into business aa the resident God— . and, on 8 sensitive elephant named Emily led a restless and warring tribe toward their dangerous destiny, o}je) xe “Full of action. entertaining.” —tibrary joumel eorucan §¥ viseany Poruian LIBRARY Litho. in 19, A ee : Hardcover, Paperback ‘Mister Moses’ Presents Big Build-Up For Your Film! Max Catto’s absorbing novel “Mister Moses” upon which the film is based, was high among the best-sellers when it first appeared and it still enjoys a brisk sale both as a hardcover and a paperback. Book dealers should be quick to see what your showing of the picture can do for them—and come through with some co-operation with you. Co-operation can take the form of windows, well dressed with action stills from the picture; bookmarks from 1-col. ads inserted in all books going through the lending library, calling attention to film and book; “gift” copies for your influential lists; door prizes, etc. The hardcover, still running in a late edition, was published by William Morrow & Co. Popular Library, publisher of the paperback, mentions on the cover that it is “soon to be made into a motion picture.” One-Day ‘Mister Moses’ Danger Contest! Here’s a sockeroo of a one-shot newspaper or herald contest which does a swift and effective job of title, cast and plot selling in one fast punch! The public is invited to help “Mister Moses” lead his Masai warriors safely through the jungle, just as he does in the picture, for guest ticket awards. It can be done—only by drawing one straight line across the art studded with obstacles from top to bottom ithout touchi f the illustrations. W1tnou Oouc ing any oO e€ 1liustrations SOLUTION: Puzzle and Solution (illustrated at right in reduced size) is included on Mat 3B. Order by number from National Screen Lead the Masai through dangerous “ ee Week > FG Robert Mitchum Carroll Baker in THE FRANK ROSS PRODUCTION PRIZE TO SEE ! paxavsion recunicovor’ It can be done only by drawing one straight line from top to bottom without touching anything! Released thru UNITED ARTISTS Tie In African Art, Jewelry Native African art and jewelry, particularly from the new republic of Kenya —where “Mister Moses” was shot—has been reaching the gift and specialty shops in quantity lately, opening a way for additional exploitation for you on this picture. Department stores in particular have been featuring the salad forks made of native woods, also sculptured forms of men and animals cased with silver wire. In jewelry departments and stores, silver wire rings, earrings and pins are the delight of women’s wear outlets. Where this material is being shown locally, try to arrange for a window or counter display of “Art goods and Jewelry from the land of ‘Mister Moses’.” It may be worth your while to decorate cards explaining the exhibits with the small figure of Mitchum on the elephant. PAGE 1 O For Geography Classes! The background of “Mister Moses” is authentic—genuine Masai warriors are used, their village life is shown in detail, and so are the gorgeous mountain and breath-taking lake country in which they live! This gives you a legitimate approach to the school people who are always looking for genuine examples for their geography classes in which the “How Other People Live” idea is the big thing! To add to this, there are absorbing shots of the great Amboselli Game Preserve, the world’s largest, and other interesting glimpses into the life of the new republic of Kenya, its people and its animals. A letter calling teachers’ attention to this—and another for posting on the bulletin boards of community centers, etc., should bring you considerable additional revenue you might not otherwise come by.