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0D£RI1 Tim£Sl STRIKING fHEATRE FRONTS m "r Charlie Chaplin’s latest cinematic masterpiece—“Modern Times”—offers a wide scope for striking theatre front designs in the modern motif. The typical pantomimic humor of Charlie Chaplin should, of course, be your out¬ standing theme. Since a large part of the picture takes place in a factory, the background should be composed of large chimneys, tremendous cog-wheels, blowing whistles and factory wall—all of compo board. The illustration you see above was half of the design used for the Rivoli Theatre in New York, where the World Premiere of “Modern Times” took place. At the top back¬ ground, are two large chimneys and to the right of them are two small chim¬ neys with cross-pieces. Smoke, in the form of steam, was constantly emitted from the chimneys. Whistles on the smaller chimneys helped the factory effect no end. In front of the chimneys are figures of Charlie Chaplin in charac¬ teristic pose, which you can copy by blowing up, coloring and cutting out stills from “Modern Times.” To the left of the front are figures of Charlie Chaplin and Paulette Goddard, peering toward the right—another still blow¬ up. The mass of the front is composed of compo board, painted to simulate a brick wall, with large cut-out colored letters spelling out the billing. Thru the cellophane window in the left center of the illustration, can be seen a figure of Charlie Chaplin on top of part of a wheel, which was also blown up from a still and linked to another similar blowup, so that when the wheel turns—thru the agency of a small motor—Chaplin can be seen on the wheel at all times. The other half of your front can be made exactly the same way, using different figure blowups. At night, baby spots from your marquee, focused on the steam, the cog-wheels and blowups, will lend that sweet effect essntial for a real showman’s front! The large variety of ideas usable for your theatre front on “Modern Times” is illustrated by the front design to the left. The latter costs much less and is very much simpler in design than the front illustrated at the top of the page, yet it expresses the same motif and is almost as striking. The principal features of this front design are two tremendous colored, cut¬ out heads of Charlie Chaplin, blown up from stills. The heads are spotted on both sides of the front. At the left are figures of Charlie Chaplin and Paulette Goddard in reclining position under the Chaplin head, which is backed by a large colored compo-board 1 cog¬ wheel. To the right of the reclining figures is still another cog-wheel on which has been painted ad copy on “Modern Times.” To the left, over the Chaplin head, are small illustrations of a factory. Over on the right side of the front are similar cog-wheels and a head of the great pantomimist, but instead of the reclining figures of the two leads there is a blowup of Charlie on a suspended chain—also taken from a still. An artist’s illustration of a factory can be found be¬ neath the star’s head and suspended figure. Over the box-office and front-center there is merely a gigantic mat-banner on which has been painted the billing— an inexpensive, but very effective theatre front!