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"" FOUR QUESTIONS' 4 aimed at the general public which should bring interesting replies and com¬ ment. At the same time a high pitch of word-of-mouth advertising will be maintained throughout your community. CARRIAGE COUNSELLORS: Almost every city has marriage counsellors who should be in¬ vited to a special screening. Their answers to some of these questions which the film poses should prove interesting and provide excellent material for press releases. INQUIRING REPORTER: Any of the four questions asked will make for an exciting column with real human interest. Contact your local editors and suggest these questions to them. Another means of using this idea would be to have an usher or usherette wearing an inquiring band or sign walk through the streets asking these questions. Free guest tickets to the film could be handed to persons giving the best anwers. % RADIO PROMOTION: Contact your local radio outlets and suggest these questions be used on "Mr. & Mrs." breakfast programs, informal ad lib audi¬ ence participation programs and as the basis for formal discussion ® or forum groups. Still C. C. 7-P-49 they draw their money and jewels from banks and safety deposit boxes. Local banks should be con¬ tacted and joint cooperative ads and displays arranged, using the following suggested copy: "Don't Let A Verdoux Do You"! Still C. C. 7-P-49, shown here, should be used as the basis for posters and displays. ★ ★ ★ ORDER TIE-UP STILLS FROM NATIONAL SCREEN EXCHANGE ★ ★ ★ The "Chaplin Changes! Can You?" theme could be specifically applied to the comedian's change from sloppy dress to well groomed perfection. This fact could be tied in as a campaign against teen¬ agers' sloppy dress. Contact your local high school principals and counsellors and suggest they cooperate in conducting this cam¬ paign. A special school day could be set apart as the occasion on which young people discard their saddle shoes, baggy sweaters, and sloppy corduroy trousers, the equivalent of Chaplin's "tramp" cos¬ tume, and attend classes "changed" into neater more conventional garb. The students effecting the most noticeable changes should receive free guest tickets to "Monsieur Verdoux." The fact that the character in¬ spiring Chaplin's " "Monsieur Ver¬ doux" was in reality Thomas Wain- right, the charming English forger and murderer who consorted with Charles Lamb and other literati of that time, could inspire a special invitation to all Wainrights to at¬ tend "Monsieur Verdoux." The invites could be extended over the phone, through a classified ad, or through a newspaper story explain¬ ing the Wainright-Verdoux tie-up. Charles Chaplin in "Monsieur Verdoux" successfully woos a rich widow largely through a saying-it- with-flowers campaign. Based on this idea arrange a tie-up with leading florists in your community. The idea would be to set up a "courtship campaign" with a se¬ quence of suggested corsages and bouquets carrying appropriate messages. Lobby and window displays could be exhibited and women theatre-goers could vote on which they thought the most effective corsage and why. In all cases use stills illustrated here when building floral displays. tr- Page Six