Monsieur Verdoux (United Artists) (1947)

SENSATIONAL LOBBY! ‘WARNING’ AD tADIES, CAN YOU TAKE A DARE?’AD THE REVIEWS That's the challenge the world's greatest artist hurls at you in the picture TIME Magazine calls "The Most Notable Film in Years!" What Do You Think? '•DID YOU FIND THE SINISTER. STARTLING MONSIEUR VERDOUX AS FUNNY. AS ENGAGING AS HIS FAMOUS LITTLE TRAMP"? BALLOTS 1. 40x60 DISPLAYS: Three im- portant 40 x 60 displays can be set up around lobby or theatrefront as suggested at left. The two ads adaptable to enlargement for dis¬ play will be found on page 12. The rave reviews available as an 8 x 10 still for enlargement will be found on page 3. 2 . DOOR FRAMES DISPLAY: The vital, intriguing theme of the entire campaign — "Chaplin Changes! Can You? 1 — should be vigorously capitalized in your lobby. Make life size enlargements of Charles Chaplin as his familiar tramp and of Chaplin as Monsieur Verdoux. Place these enlarge¬ ments in your door frames with copy interpolated as illustrated. The two Chaplins are available on one 8x10 still. Order "Still C.C.—7-X-100" from your National Screen^ Exchange. 3 . MARQUEE: The importance of Charles Chaplin's name on your marquee should be especially emphasized. You can accomplish this easily by cutting out the full-color figure of-f Chaplin from the one-sheet, silhouetting and mounting on your mar¬ quee as a transparency. Also feature the key catchline on marquee — as shown in illustration. r 4 . CHAPLIN POLL: In a prominent section of your lobby set up a display board and ballot box inviting patrons to vote for their favorite Chaplin. After the first few hundred ballots are in arrange for a newspaper story analyzing the local choice and follow-up with an interview by a professional critic in which he voices his opinion. EVERY DAY! MENS' SHOPS DISPLAYS Contact leading men's stores and department stores and suggest window displays based on the "Chaplin Changes! Can You?" theme. This could be arranged by having enlargements of still C.C. 7-X-I00 (showing Chaplin as 'the tramp' and Chaplin as 'Verdoux') mounted and silhouetted. In addition old clothes representing the "old" Chap¬ lin's costume should be displayed along with present day smart men's wear representing the new Charles Chaplin. CHAPLIN CHANGES BALLY An interesting street bally could be carried out by having two men promenading through the streets of your community, carrying the "Chaplin Changes! Can You?" theme on attached signs. One of the men could be dressed as the "tramp," while the other could be attired in a costume similar to the one worn by "Monsieur Verdoux." STREET STENCIL EVERYWHERE A stencil carrying the words "Chaplin Changes! Can You!" should be made up for use on the sidewalks of your community, especially streets in the vicinity of your theatre. EVERYWHERE ! * * LOBBY PEEP BOX DISPLAY An additional lobby stunt which you could arrange would be to build a regular peep box of any dimension. In it place a display with "Chaplin Changes! Can You?" in between the two Chaplins (see post card on page 7). Arrange the still and copy so that it can slide from side to side so that only one of the three sections can be seen at a time. FASHION SHOW FOR MEN In conjunction with a men's shop or leading department store spon¬ sor a fashion show for men. Issue invitations to the general public through coop ads, personal letters or window displays explaining that "Monsieur Verdoux" Invites You To Attend A Fashion Show For Men. PERSONAL COLUMN ADS An excellent spot to catch the public's eye is in the personal or V classified columns of your local papers. Run an ad with the following ^ suggested copy: "Monsieur Verdoux desires to meet wealthy young woman who is seeking congenial company. Monsieur Verdoux will be at the UA Theatre starting (date)." - Page Eight