Moulin Rouge (United Artists) (1934)

w WILL FILL A HOU5E THAT HAS BEEN Stories that are smart, characterizations that are crisp and new, music that is catchy — here are the attributes which are the vogue of audiences today! A top-notch story, done in top-notch style, with top-notch player performances, stunning wardrobe, and haunting melodies, is “Moulin Rouge.” Moreover, Constance Bennett, the star, really sings three of the numbers herself, in addi¬ tion to doing a dual role that will be the talk of the town! Entitled to preferred playdates and playspots, “Moulin Rouge” spells TOP-NOTCH business in any show zone! Here’s some lilting box-office notes presung by critics the country over who have previewed it! “ . . . tremendous personal triumph for star and a triumph for 20th Century . . . Bennett unbelievably glamorous and fascinating . . . production colossal . . . story ultra-smart and dialogue is fireworks . . . sets lavish and stunning . . . direction flawless ... an inspired piece of entertainment! “ . . . Darryl Zanuck’s best since start of 20th Century . . . many lusty laughs . . . smart and , . good forerunner of the specials announced as this company’s future policy! “ . . . much the best performance Constance Bennett has given . . . Franchot Tone mar¬ velous . . . big song hits ... a great musical play with a real story!” TWO Constance Bennetts! A dual role, a double portion of the naughtiest and nicest Bennett you’ve ever had! Songs by Dubin and Warren, writers of hit numbers for the biggest and best current musicals! Sung by Miss Bennett, the Boswell Sisters and Russ Columbo! Pre-plugged on the air via all the major networks days and weeks ahead of your play date! Exquisite styling that means fashion allure no woman will be able to withstand! Romance they’ll eat up! Plot and atmosphere and girls a la Parisienne that will bring the men folks in quicker than a “Follies” world premiere in Flatbush! A story that moves with zip and zest to a smashing climax—a climax that will leave them gasping and guess¬ ing even after the last fadeout! Merchandising tie-ups, story plants, atmos¬ pheric opportunities, ballyhoo, appropriate nov¬ elties, serialization and script for first-run, first-broadcast interest builders—here’s a picture that opens up all the aven¬ ues to Box-Office Boulevard; you can have confidence in it; sell it to the limit, and then bask in the pleasure and glory of knowing that here is a picture that de¬ livers every word that you have promised. “Moulin tributes little cards representing the size of a square on the big diagram. With pencil, pen, or a supply of rouge kept near the display, patrons are asked to indicate and locate exact “rouge spot.” When real poster is uncovered, lines cor¬ responding to those on blank sheet show who has come closest to face and cheek. Here’s a tabloid herald done in the gay tone of a Paris pic¬ torial. The front page is the come-on, scenes from production with brief copy, shoot across the selling points, with more scenic allure on back. Imprint space can be divided with merchant who pays part of cost in this way, or the theatre can use it in customary manner. COLORTONE SLIDE 4" x 5"—Colored positive $2.00 Pos. & negative3.00 3 V2" x 4"—Colored positive.. 1.S0 Pos. & negative 2.25 No. N-730 direct from NATIONAL STUDIOS, Inc. 226 West 56th St., N.Y.C. Remittance with order will save C. O. D. parcel post Without imprint, tabloids cost $4 per thousand up to 5000; $3.75 per M for six to ten thousand; and $3.50 per M for orders of over ten thousand. Imprint cost is S3.50 for composition, plus SI.30 per thousand copies; check or money order should accompany imprint orders; other orders may he C. O. D. -if it’s LUGGAGE the window ought to have a bevy of stills from the pro¬ duction, items of traveling accessories similar to those in the stills, and perhaps a life-sized cutout. Posters also can be cut out and mounted to fit many displays. The Osh¬ kosh line of trunks is featured in “Moulin Rouge.” Copy angle could be: “No chances are taken with Hollywood’s gorgeous screen costumes — when they move, they move in the best company—and the best company is an Osh¬ kosh! Posed by C_ B_, etc.” luggage shots. / PACE PRESS, Inc