Moulin Rouge (United Artists) (1934)

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DARK TEN YEAR! a*u//&MMTW PARIS SIDEWALK CAFE From some of the stills on this feature, or from any books on the Parisian Mont¬ martre, you can get many ideas for giving your front that gay and exaggerated touch of the Latin Quarter. The grotesque wall charcoal cartoons, the quaint lamp posts, and little obelisks or towers used for bulletin posting all bespeak the atmosphere of Moulin Rouge in Paris. You may be able to contact a beverage com¬ pany in which they will provide you with the sample liquids to carry out a Paris side-walk cafe impression for a corner of your outer foyer, in which visitors or passers-by may rest and refresh themselves in the midst of ample sell¬ ing copy and display on the coming or cur¬ rent “Moulin Rouge.” ROUGE NATURAE The title, ‘Moulin Rouge,” offers a natural tie-up for cosmetic windows, counters and ads, even if the real French meaning is “red mill.” Paris, which lends color to the story, is still a rival of Hollywood for the world’s author¬ ized beauty Capitol. There are any number of ways of adapting the posters and stills, to permit the store a display in which the beauties of “Moulin Rouge,” seem a result of the rouge being merchandised. Here’s a good place to center the contest mentioned elsewhere on these pages, in which impressions of Constance Bennett, done by amateurs in rouge, are solicited. Copy slant might be: “Most brilliant of frisky romantic musicals is MOULIN ROUGE! Most vivid of milady’s daily beauty aides — CRAKPRUF ROUGE! —if it’s a FLORIST whatever arrangement of stills and cutouts you use in windows, should he airy, enchanting, dignified, to har¬ monize with the display of Nature’s beauties. The copy angle, too, wants to be easy, not strained. We suggest such an approach on the card copy as: “You’ll find them here! The flowers that delight Constance Bennett and other Hollywood stars.” Then follow in with a modest credit, small, for the title and theatre. I you'llfwd them here * .V r for her posies. APACHE - ETTE BALLYHOO sailorettes can distribute to help business. The girls can be linked with several ballyhoo accessories. A huge champagne bottle can be constructed of wire hoops and stays and canvas. Maybe the dairy has a big milk bottle which can serve as a base for a longer neck and darker coloring. Two girls might go about with a huge tray sup¬ porting the bottle. Copy on it might read: “the cork pops off some real entertainment Friday at the Rialto.” They might also carry in a stretcher or litter between them, a dummy or light fellow dressed as a waiter, slumped over wilted in his apron. Banner it: “tired of waiting for ‘Moulin Rouge’— you’ll pass out from sheer joy when you , see it, Fri- •1 . day at the Rialto!” The French sailor maids, with their trim breeches, laced waistcoats, flamboyant and brief sailor collars, and mam- moth-tasseled berets, are an atmospheric touch in the pic¬ ture, and can be costumed in duplicate for local girls, should the exhibitor favor a note of ballyhoo for the street or his front. Any pretty girl, pair of girls, or string of girls, will look prettier so garbed; if it’s too chilly where and when you play the picture, make the sailorette >£- trousers longer, and fjr the blouse a pea j jacket. I Heralds, teaser m copy, handbills, and comment, are not the only things these