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Cu t- OulEigh t Foot Figure From Twenty-Four Sheet The keynote of your theatre display should be a prominent figure of Douglas Fairbanks carry ing the bewitching Maria Alba in his arms. This large figure extends practically the full height of the twenty-four sheet. The harmon¬ ious coloring of this illustration will make it an eye-catcher from many feet away. It mea¬ sures almost eight feet high and you should mount several of them on your marquee, one on either end to catch the crowds coming from both directions. Also at night small spotlights hidden on the marquee will highlight the figure. Make use of the moss and crepe paper as sold by Dennison Manufacturing Company men¬ tioned on page 3 of this canipaign book. You can give your theatre a real tropical effect and heighten the authentic appearance of your front. A week in advance of the picture utilize the above mentioned cut-outs by putting them in your lobby or balcony landings where patrons leaving the theatre after witnessing your pre¬ vious show' will see this big figure of Fairbanks and it will act as a teaser in advance of the opening of the picture. Thus these cut-outs can serve double duty, first as the figures you use for the advance campaign and then to be util¬ ized on your marquee. In Front of Merchants’ Windoivs If you want something to stop the crowds, arrange w'ith merchants to use these cut-out figures of Fairbanks and the girl in front of his store. Across the feet, you can put a card bearing your theatre imprint and behind Fairbanks’ head the merchant can advertise the goods which he is selling. This is a special opportunity for any dealer who sells goods that appeals to boys or girls, as the dashing figure of Doug will attract passersby. Arrange with as many dealers on the right and left hand sides who have stores leading up to your theatre. Thus for the crowds coming from either direction these large figures will act as a teaser for the showing of MR. ROBINSON CRUSOE.