Mr. Robinson Crusoe (United Artists) (1932)

H THEATRE FRONT BOOST RECEIPTS Radio Set Plays an^ Important Role During Football Season This tie-up becomes even more practicable since the reception of the Notre Dame foot¬ ball game over his radio is the highlight of the picture. Teaser throwaways using illus¬ trations of the home-made radio and Doug¬ las Fairbanks along with mention of the ■ saa a rc fe ir - ^ - the fact that the picture is playing at your theatre. The climax of MR. ROBINSON CRUSOE revolves about a home-made radio set which Douglas Fairbanks constructs as soon as he lands on the isolated island. The important radio tubes he finds hanging around the neck of his man Friday, being used as ornaments. With these as the nucleus, he constructs the balance of the set with cocoanut shells and other home-made equipment. Doug is caught by the cannibals and is about to be roasted alive when the* radio set picks up a Notre Dame football game. The roaring of thousands of people so startles the natives that they dash away practically scared to death. Maria Alba then releases Doug and permits him to escape, which provides a thrilling finish to the film. This affords great opportunity for you to tie-up with window displays in radio stores in your city. Use stills 200-201, which show Fairbanks and Maria Alba settled on the floor listening to their improvised set. Also tie-up with stores selling radio tubes, using still number 108, which shows the native wearing radio tubes hanging around his neck. Here is a tie-up that fits perfectly into the picture itself and shows that man’s first thought on a desert island is to Nwfofr - dir tmgrwair ^ is his most important means of hearing what the rest of the world is doing. FAIRBANKS In a MODERN COMEDY- DRAMA that fairly SEETHES with ACTION and THRIllSI ROBinson Here’s a Boy Scout Stunt That Will Really Work In conjunction with the local Boy S.couts and other youngster clubs, announce that your theatre will give a prize to the one who excels in the art of tying the various intricate knots. The winner to be judged on the basis of the neatness and speed with which he ties double hitches, slip-knots, etc. The finals of the contest should be held on the stage of your theatre amid the cheering of friends and families of the participants. What a human interest story for the newspapers to see all these kids busily engaged in the serious task of speedily fashioning long ropes of knots. The illustration on the right is available in mat form along with a printed explanation of the various different types of knots. This is a one- column mat which can be planted in the newspaper in connection with the contest or can be used to run off hundreds of throwaways with a real inter¬ est attracting idea that goes crossword puzzles one step better. Description of knots is included with mat. 1 Col. Mat 5c, Cut 30. Order direct from United Artists Exploitation Dept., 729 Seventh Avenue, New York City. If You Knew You’d Be Marooned on a Desert Island What Ten Imple¬ ments Would You Take? Many people often day dream and wish they could throw all their troubles overboard and retire to a desert island and live in peace, quiet and comfort. As a follow-up to this idea, arrange a contest whereby you will award a prize to the person who contributes the best list of ten implements, tools and other mechanical devices which he would take with him on a desert island, provided he knew in advance he was to be marooned there for the rest of his life. In other words, it would be a question of discarding the many useful articles in favor of implements that one actually could not exist without. By this means the most practical answers listing articles which would tend to not only keep the person alive, but would go past that stage by not only maintaining life but at the same time providing many extra comforts through a wise choice of these implements. Arrange this contest with your newspaper and list the daily winners in the lobby of your theatre. FIGHTING.. igAPIN W%Sk BOUNDING!' 5 ’ ANKS MODERN RN COMEDY. DRAMA ACTION AND THRIUS ALIVE WITH MBinson (RUSOt Oth. X Down h« went, twinging from the home-made trolley with one hand, fighting off l the natives with the other I 1 ^ 14 —Two Col. Ad (Mat 10c, Cut 50c) On the right you see an illustra¬ tion of Maria Alba attired in the savage garb of Tahiti, as she is seen in the earlier sequences of MR. ROBINSON CRUSOE. She is caught in an animal trap by Doug who appoints her as his helper, call¬ ing her Saturday, since he discov¬ ered her after his Man Friday. On the lower left you see Maria Alba garbed in the latest style, which is quite a transformation from the wild looking savage who ran wild on the deserted island with Doug. You can tie-up with your various dress shops in the vicinity of your theatre by arranging window displays of stills showing what a difference clothes make in a woman. In this connection department stores selling feminine fashions will find a new angle upon which they can hang their advertising attack. Be sure that Douglas Fairbanks in MR. ROBINSON CRUSOE is prominently men¬ tioned in their ads. In this connection make use of the fash¬ ion tie-up mentioned on page 3 of this campaign book and work in cooperation with the Modern Merchandising Bureau, 36 West 44th Street, New York City. What Clothes fora Woman Can Do