Nothing Sacred (United Artists) (1937)

FASHION PROMOTION ON “NOTHING SACHEH” 1 AUNCHING a new type of style promotion on “The J Prisoner of Zenda,” Selznick International again offers you this superior promotional effort on “Nothing Sacred.” Through the agency of Lisbeth, nationally famous stylist, the pick of the glamorous wardrobes designed by Travis Banton and Walter Plun¬ kett for the new Carole Lombard picture, has been worked into superior adaptations by only the highest grade manufacturers. Cooperative advertising and publicity is being con¬ centrated in the leading style magazines and papers. And local distributors of these garments will be well-equipped to go to town with you in a bang-up cooperative campaign on “Nothing Sacred.” In addition, cosmetic tie-ups are being made with one of the country’s leading beauticians. All details of this cooperation are being worked out as this book goes to press. For further information, names of local dealers who will cooperate with you, etc., contact: LISBETH, SELZNICK INTERNATIONAL PRODUCTIONS, 230 Park Avenue, New York, N. Y. PLUG LOMBARD HITS with ^IDENTIFICATION CONTEST Carole lombard’s recent picture roles have been a succession of gay comedy hits. Your public is waiting for bigger and better comedy from this glamorous star. And here’s your tie-up in a simple identification contest, which associates Miss Lombard’s role in “Noth¬ ing Sacred” with the best laugh roles she’s had in recent years. It’s a straight plant for your local newspaper, or a contest that can very easily be adapted to use for an advertiser. The five scenes are available in two-column size each, all on 4-Col. Mat No. 20D—60c; Cut—$1.00. For judging purposes, they are “Love Before Break¬ fast” with Preston Foster; “Twentieth Century” with John Barrymore; “Swing High, Swing Low” with Fred MacMurray; “The Gay Bride” with Chester Morris; “My Man Godfrey” with William Powell. (Publicity Story) REMEMBER LOMBARD LAUGH ROLES? Prizes For Guessers Carole Lombard! How many times has she made you roar with laughter? How many times has she delighted you with comedy, thrilled you with glorious romance? Times beyond counting you’ll say, but not beyond re¬ membering! And now that Hollywood’s Golden Queen of Comedy is back again in the Selznick International Technicolor production, “Nothing Sacred,” which opens at the. .Theatre on., you’re going to have an opportunity to try out your mem¬ ory on Carole Lombard’s many famous roles. The picture you-see above is the first of a series in a contest sponsored by the Post and the. Theatre. It is a scene from one of Carole’s famous past successes. Do you remember the name of the picture? Do you remember the name of the leading man? If you do, clip this one out and keep it until the other four of the series appear. When you have collected the whole set mail your entries to the Post, with names of the pictures and Carole’s leading men. There are prizes of $5 and $3 in cash and ten pairs of tickets for the winning contest¬ ants. Awards will be made on the basis of accuracy and neatness in presentation. And if you remember the names of all of Carole’s lead¬ ing men, you’ll certainly be looking forward to seeing her in “Nothing Sacred,” with gallant Fredric March in the leading role opposite Miss Lombard. The picture is the newest and most fantastic brain¬ child of that most famous of script writers, Ben Hecht. It’s gay, goofy, breezy and audacious, the madcap story of a country girl who pretends radium poisoning and takes advantage of the gullibility of a big city newspaper. Under the adept direction of William Wellman, who brought “A Star Is Born” to the screen, “Nothing Sacred” follows this girl’s adventures as blase New York falls all over itself to do her honors, as she falls madly in love with the reporter who is covering her story, as she tries all sorts of mad dodges to avoid being de¬ nounced. Supporting Miss Lombard and Fredric March in “No¬ thing Sacred” are Walter Connolly and Charles Win- ninger. The picture is distributed through United Artists release. Important Announcement! NEW MAT PRICES Effective with the release of “Nothing Sacred,” the price of all advertising, publicity and exploi¬ tation mats on United Artists Releases will be ad¬ vanced from 10c to 15c per column. The rapidly rising cost of mats, caused by the continued increase in labor and material prices, has made this step necessary. Heretofore, United Artists has absorbed the increase, but now it has been found necessary to ask the exhibitor to share in the advance. We take this step in confidence that exhibitors will cooperate with us in our policy of furnishing the highest grade materials at the lowest prices. FOR RADIO SELLING ^ Fifteen Minute Radio Transcription Round by round, right from the film side, the fighting and furious fun of “Nothing Sacred,” can be brought to your radio audiences through the medium of the fifteen- minute electrical transcription. It features the stars of the picture in a series of the funniest scenes from this new Ben Hecht story. And it’s a complete dramatization, tied together with a smart selling continuity. Sure-fire with radio audiences, it’s an easy plant with any radio sta¬ tion either on sustaining program, or on a tie-up with a local commercial. Order it from EXPLOITATION DEPT., UNITED ARTISTS CORP., 729 7th Avenue, New York, N. Y. Price $2.00. • FREE! Radio Dramatization Here’s your free radio script on “Nothing Sacred,” and a slick job of writing, too. It’s got the punch zest and the furious fun that distinguishes your new Zelznick hit. It ties the highspots of the film into a real fifteen-minute dramatization that is really designed for air show. This is something that your local radio drama group is certain to be interested in, so write in for your free copies. Order direct from EXPLOITATION DEPT., UNITED ARTISTS CORP., 729 Seventh Avenue, New York, N. Y. Postal Telegraph Offers Special Campaign Aid Contact Postal Telegraph managers for special aid on your “Nothing Sacred” campaign. They’re equipped to help you go to town on your new big laugh hit. Postal windows are open to theatre cooperation on the News Poster tie-up. Postal messengers will distribute a special show-selling herald to all users of their service. The price for posters is 10 for $3.50 or 25 for $7.25. The heralds are available at $3.50 per M. Send your orders to POSTAL TELEGRAPH GUIDE 225 WEST 39th STREET NEW YORK, N. Y. Page One