Nothing Sacred (United Artists) (1937)

WHICH ARE THE DIZZIEST GALS? GET MEN TO WRITE Sell the "dizzy blonde” appeal of the Carole Lombard role in your picture with a letter contest "for men only.” Subject: "Which do you find to be dizziest—blondes, brunettes or redheads—and why?” The sure-fire theme will make the boys hop to their pen and paper to tell about their exploits with blondes, brunettes and redheads. Offer ducats as prizes, or better still tie up with the newspaper or local merchant for cash awards. LOBBY MARIONETTE SHOW Every town has at least a few amateur marionette show¬ men who like nothing better than a chance to give a puppet show in public. For a slick, original lobby stunt, draft one of the local puppeteers, make up and dress two of his puppets to resemble Lombard and March, and get him to put on a puppet show in your lobby consisting of a knock-down- drag-out fight between the two—the "Lombard-March Battle of the Century.” You’ll draw crowds that will really set the town talking about the hilarious free show and about your picture. SOCK THE ENEMY SEX! The big Lombard-March fight sequence gives you a chance to pull a goofy but effective lobby punch¬ ing bag stunt. Suspend two overhead punching bags in your lobby, paste a cutout head of March on one and of Lombard on the other. Invite the customers to work off their grouches against the opposite sex with a placard reading: "Lombard Larrups March—March Manhandles Lombard — Work off your grudge against the opposite sex—step up and take a sock!” You can also offer them wallops at life-size compo board cutouts of the two battling stars, hinging the cutouts to a floorboard so they’ll rock back with the punch and come up again for the next sock. men—ARE BLONDES DIZZIEST? PRIZES FOR BEST ANSWERS! Which are the dizziest—blondes, brunettes or red¬ heads? Married men, single men, men-about-town and stay- at-homes—here’s a burning question on which each and every one of you is an authority! You’ve all heard the phrase, "Dizzy Blonde.” Is it true? Is a golden-haired gal apt to be more dizzy, daffy and generally gaga than her brunette sister? What does your experience show? Tell us the answer, and win a prize! Write a letter of not more than 150 words answer¬ ing the question: "Which have you found to be most dizzy —blondes, brunettes or redheads? And why?” This contest is sponsored by Carole Lombard, glamor¬ ous movie star who plays the part of America’s dizziest blonde in the hilarious new David O. Selznick techni¬ color picture, "Nothing Sacred,” which opens ----- at the Regent Theatre with Fredric March co-starring, and Walter Connolly and Charles Winninger in support¬ ing roles. The prizes, offered by the Evening World and the Regent Theatre, are as follows: 1st Prize, $20; 2nd Prize, $15; 3rd Prize, $10; and ten additional prizes consisting of a pair of tickets to "Nothing Sacred” for the ten next best letters. Come on, you masculine authorities on feminine foibles—get into this "For Men Only” game and win a prize! You’ll have lots of fun comparing your experi¬ ences with the blonde and brunette contingents of the fair sex—and you can very likely use that prize money! All replies must be mailed to Carole Lombard Contest, c/o the Evening World , not later than FIND DIZZIEST BLONDE! Get them looking all over town for the "Town’s Dizziest Blonde,” worthy of being compared with dizzy Hazel Flagg in "Nothing Sacred.” It’s an adaptation of the Raffles gag that fits in beautifully with this picture. Fix up a girl to look the part of the "Dizziest Blonde,” and get the local paper to announce that she will be found somewhere about town at one of the favorite haunts of dizzy blondes— a soda fountain, a department store cosmetics counter, etc. The first fifteen or twenty persons who spot her and say, "Are You Hazel Flagg?” get free tickets to "Nothing Sacred.” Page Ttvo