Of Mice and Men (United Artists) (1939)

A si dn that p asses the Close UpTest! ^ tree* co*m«fiCft-'but 'Of Mice and Men'^ creen Stars use Lux Toilet Soap big book tieup promotes shotr John Steinbeck’s “Of Mice and Men”—which hag been a best-seller on publishers’ lists since original publication and is currently the best-selling title on Triangle Books’ famous 39-cent reprint list—now becomes part of your showmanship drive with a completely new publisher’s campaign featuring a motion picture edition of the book. The book’s smart new jacket, with credits and stills from the picture, will sell your show through such chains as F. W. Wool worth, G. C. Murphy, McLellan, J. J. New¬ berry, McCrory, etc., and will be window-displayed by Liggett’s, Whelan’s, United Cigar Stores, Pennsylvania Drug, Cunningham, the May Stores, People’s and many others. The publisher has prepared ad mats featuring the book, for department stores in the key cities. All of Tri¬ angle’s thousands of book outlets will be informed of your showing—day-and-date. Join with them in building promotions that mean sure delivery of high grosses! For complete information in your situation, contact Mr. Free¬ man Lewis, TRIANGLE BOOKS, 14 W. 49th St., N. Y. C. “LUX" NATIONAL AD Betty Field’s sensational rise to stardom and her lead role in “Of Mice and Men” brings your showing the tremendous seat-selling boost of a Lux tieup—reaching millions of fans through the nation’s leading news¬ papers! From coast to coast, and timed for your show¬ ing of the picture, this Lux ad will bring you high- spot box-office returns! Watch for this important publicity break in your nearest key city newspaper! tie Mvith fields fashion promotion E. B. Myers & Co. ties in with your show¬ manship campaign on “Of Mice and Men” with a fashion tieup bringing you top- notch promotions in the better department stores and fashion shops throughout the country. The bathing suit shown here will be merchandized through quality outlets with displays and additional promotion ma¬ terial. Cooperate with dealers in making hard-hitting day-and-date promotions on the winter-holiday item! Order Still No. H-64, and for complete information, contact: BEAUMONT & HOHMAN Suite 506, Architects Bldg. 816 W. 5th St., Los Angeles, Cal. KODAK WINDOWS ARE YOURS! Betty Field, photographed on the set of “Of Mice and Men” with a late model Kodak camera, gives you show-selling material for town-wide pro¬ motions through key dealers in photography supplies. Blow up this at¬ tractive still (No. X-35), adding stills from the picture and play-date material. Cooperate with dealers for that extra box-office boost! Order the stiU from EXPLOITATION DEPT., UNITED ARTISTS CORP., 729 Seventh Ave., N. Y. C. GET ZENITH RADIO DISPLAYS! Zenith Radio’s thousands of dealers throughout the country are set to join with you in a thorough show-selling campaign of window displays, store-and- theatre promotions and attention-grabbing selling efforts based on this still of Betty Field with one of their latest models. The still (Still No. X-25) shows your star in costume, on the set of “Of Mice and Men”—giving you a swell opportunity to add stills from the picture in making seat-selling day-and-date display promotions. Go to town on this show-promoting tieup! For complete dealer information in your area, write to Mr. A. E. Bibby, ZENITH RADIO CORP., 6001 Dickens Ave., Chicago, Ill. cnsmetics promotion Hampden Cosmetics tie up with your showing through a national promotion featuring Betty Field and their new “Powd’r-Base” in outlets where their publicity efforts pull heav¬ iest for the hox-office! Hamp¬ den has prepared displays fea¬ turing this still (Still No. Exp. 20), for local tieups in depart¬ ment and drug stores, as well as through such chains as Wal¬ green, Liggett’s, Cunningham, Sontag (on the West coast), Kresge, Woolworth, Rohinson Green and the Pennsylvania Drug chain. The tieup includes store demonstrations on the product, with mention of your show and star, through top outlets everywhere. For complete dealer information, write to: HOWARD BYRNE ASSOCIATES 17 W. 46th St.,N. Y. C. Page Two