Of Mice and Men (United Artists) (1939)

First Day Second Day Third Day Fourth Day “LADIES WHO MADE TROUDLE” plant five-day drama-selling contest on famous ^^ladies who made trouble for men^ Cash in on the sensational femme interest surrounding the character of Mae, the girl in the story who’s ‘‘always hanging around men” and who is the cause of Lennie’s tragedy. Run a contest in your local paper based on this topic which will find a strong response among men and women of all ages: “WOMEN WHO MADE TROUBLE FOR MEN.” Cleopatra, of course, is among the famous ones; so are Helen of Troy, Mme. DuBarry, Catherine the Great, and Charlotte Corday, assassin of Marat. Run the matted art of these characters in a four-day series, offering ducats or cash prizes for complete sets of cor¬ rect identifications. And be sure to tie in the femme fatale idea with the character and story of your picture. Use the following identifying captions under your cuts as hints to enhance the in¬ terest of the contest: First day;“She caused the death of a Roman hero.” (Ans.: Cleo¬ patra) ; Second day: “She was the subject of a war that made history.” (Ans.; Helen of Troy); Third day: “She dominated a King of France.” (Ans.: Mme. DuBarry); Fourth day: “She killed a leader of the French Revo¬ lution.” (Ans.: Charlotte Corday); Fifth day: “She defied the Kings of Europe.” (Ans.: Catherine the Great). Order complete set of five 1-col. heads on Mat No. djBB——30c; Cut^—50c. SELL THEM WITH THE RAVE REVIEWS! Here are some of the resounding rave notices which the best-seller novel and the prize play version received from critics. Use them in your lobby, in your ads, in your direct-mail campaign, in every way possible to cash in on the unprecedented popularity of John Steinbeck’s “Of Mice and Men”! reviews of the book “I know no American writer to whose each new book I turn with more excitement, or who more consistently surprises and delights me,” —Lewis Gannett in Book-of-the-Month Club News m “The finest bit of prose fiction of this decade.” —Harry Hansen in N. Y. World-Telegram • “It reads like a dream, with its pungently colloquial conversation blending neatly with almost continuous action.” —John Chamberlain in Scribner’s Magazine • “Of all Steinbeck’s variant defenses of living jetsam, I think the most touching is this strange little tale ‘Of Mice and Men.’ ” —Clifton Fadiman in The New Yorker • “A thriller . . . that you will not set down until it is finished.” — N. Y. Times Book Review reviews of the play “A masterpiece!” —N. Y. Times • “As powerful a hit of stage realism as we have seen revealed since ‘Rain’ came to Broadway.” —Burns Mantle, N. Y. Daily News • “A dramatic tornado . . . powerful, relentless, possessing a strange beauty in its 8'^eep ” —N. Y. DaUy Mirror • “One of the finest, most pungent and most poignant realistic productions to invigo¬ rate our stage in many seasons.” _ New York Post • “A work of beauty and true compassion.” —Richard Watts, N, Y. Herald Tribune • “Exciting and absorbing stuff . .. See it by all means.” — N. Y. Journal-American lite^sifse sttBndee sack selling in gaur lahhg Stop the show-shoppers in your lobby with an arresting life-size standee showing the three story principals, cut out and blown up from Still H-39. (See illustration below.) These are the three characters, Mae, George and Lennie, that everybody knows as the leading figures in the best-sell¬ ing book and the prize-winning play. Have your house artist color the figures and mount them on compo board, with a stand and easel for life-like display. Punch up your standee with a copy line selling the appeal of the story and the characters, such as the following; “MEET THE AMAZING PEOPLE HOLLYWOOD SAID YOU WOULD NEVER SEE!” Page Three