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BOOK BALLY MARQUEE ANIMATION SELLS YOUR STORY! Give your marquee movement, color, action and strong sell¬ ing on the great story by mounting an oversize dummy of a book, with the cover consisting of a blowup of the “Of Mice and Men” cover which you can obtain by ordering Still No. AW-1. By hinging the cover on your dummy book, and attaching it to a rocker arm operated by a motor concealed behind your display, your electrician can animate the cover so that it keeps opening and closing. Complete your marquee display with a blowup of the sock scene between Meredith and Betty Field (Still No. H-91), with blowup heads of the cast principals shown in the illustration. Follow the directions and illustration given here for a the¬ atre front that will make them stop, look, and come in for the show. Still No. 9-1 Still No. 9-2 It’s an old exploitation standby, but particularly effective where you have* a universally known story to sell, such as “Of Mice and Men.” Make up an oversize dummy book cover, about 3 to 3^ feet high, and hire a man or a girl to walk around town “wearing” it. The book display and your the¬ atre credit is all the selling copy this bally needs to tell them that the greatest show in town is at your theatre! selt thrilts with **see copy** The bigness and dramatic power of this story make a display of “SEE” copy a natural for hard-hitting showmanship in your lobby. Hippodrome it good and big in giant lettering on the biggest display you can fit into your lobby. Use the following copy lines, displayed with the stills indicated on the illustration: SEE the convention-defying picture Hollywood said could never be madel SEE the greatest story from the pen of John Steinbeclc, America's No. I novelist who wrote "The Grapes of Wrath." SEE homeless, friendless men embroiled with a woman who was "trouble on a trigger"! SEE what happened to big Lennie, who "loved to touch nice soft things" but didn't know the strength of his handsi SEE the terrible vengeance of the ranchmen when an outsider "did bad things 1 GREATEST PLAY OF THE SEASON! For added ammunition in your show-selling, use the special stiU showing the New York Drama Critics Circle Award which was won by John Steinbeck for the stage version of “Of Mice and Men.” This award, the highest honor that can come to any American play, was presented with the following citation by the Critics Circle: “For its direct force and perception in handling a theme rooted in American life; for its bite into the strict quality of its material; for its refusal to make this study of tragical loneliness and frustration either cheap or sensational, and finally, for its sim¬ ple, intense and steadily rising effect on the stage.” Order still JS-3. Page Six