Of Mice and Men (United Artists) (1939)

Page scan 00023 from Of Mice and Men (United Artists)

Record Details:

Title:
Of Mice and Men (United Artists)
Date:
1939
Publisher:
United Artists
Volume:
Of Mice and Men (United Artists Pressbook, 1939)
Leaf #:
00023
Language:
English
Collection:
Pressbooks
Format:
Periodicals
Coordinator:
Media History Digital Library
Description:
Pressbook for the film Of Mice and Men, directed by Lewis Milestone and starring Burgess Meredith, Betty Field, and Lon Chaney, Jr.
Date Added:
August 29, 2022
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Five million readers of the book and spectators of the ploy—ten times as many readers of the reviews, the ads, the feature stories, the endless discussions of John Stein¬ beck as the "Mr. Big" of American letters... You're right—fifty million readers can't be wrong! If ever a picture was thoroughly, completely, securely pre-sold to the movie audience, "OF MICE AND MEN" is ^ that picture! If ever on author's name meant a COMPULSORY trip to your ticket "window, John ("Gropes of Wrath") Stein¬ beck is that author! And if ever a showman had the picture that was pre¬ conditioned to profits even before the cameras started turning— you're that showman right now! It's a Steinbeck era—not only in American literature, but in American story-telling! The fans know all about Steinbeck's prowess as a master builder of yarns, as a story teller in the great tradition, spinning heroic tales and handling epic characters in a way that makes them part of our life and our times! YES, THE FANS KNOW STEINBECK — and that's why "OF MICE AND MEN" is your profit-guaranteed picture! Made in U. S. A. Copyright MCMXXXIX, by Uniteo Artists Corp., New York. N. Y.