Olympic Cavalcade (United Artists) (1948)

2 “OLYMPIC CAVALCADE” More Publicity: Ex-Champs Tip Off Gil Dodd Recently at a luncheon in New York, a number of world renowned athletes who had competed in former Olympic Games, met Gil Dodd, America’s chief hope in the metric mile at the 1948 Olympics to be held in London this summer. Dodd also had a squint at a United Artists’ full-length film showing the now-historic 1936 Games, “Olympic Cavalcade,” with Bill Slater narrating, which opens ............ se atthe oe ae Theatre. Luigi Beceali, who ran first in the Olympics in Los Angeles in 1932, but third in the 1936 Games in Berlin, had a word for Dodd and other young hopefuls in the coming Olympics. “In 1932 I felt I was a sure loser,” he said, “but in 1936 I thought I was a sure winner.” “That’s the way it goes,” echoed Jack Lovelock who finished first in the 1936 Games, now a doctor specializing in athletic injuries, on the staff of a New York hospital. “When you think you’re going to win, you usually don’t. Then when you don’t think you will, that’s when you do.” Greatest Athlete In Action In Film Glenn Morris, now an auto salesman in Denver, Colorado, but once known as the world’s greatest allaround athlete, can be caught putting over some of his magnificent feats in the unusual United Artists release, “Olympic Cavalcade,” at thee a ace Theatre. This film, never before shown, is a unique pictorial version of the now-historic 1936 Olympic Games, when Morris set a top record of 7,900 points. It runs 60 minutes. Six hundred ace cameramen were assigned to photograph the Games from every angle, giving amazed spectators many thrills they had not bargained for. Owing to war complications, the film was stored away and only recently taken over by Westport International Films. Marjorie Gestring and Katharine Rawls, who placed first and seeond respectively in the women’s springboard diving at the 1936 Olympic Games, now on view in “Olympic Cavaleade,” the exciting record of the now famous games, at the Theatre. Mat (1A) Order all ad mats from National Screen Exchange Exploitation Tips: With the 1948 Olympics scheduled for July-August in London, England, interest in these sports is now at peak intensity! These easily arranged stunts will cash in on the ready-made reception for “Olympic Cavalcade.” Special Sports Screening | Prior to the opening of the film, invite all sports writers and commentators, school coaches, forecasters and leading local sports figures to a special screening at your theatre. Aim for newspaper and radio breaks. Honor an Oldtimer 1896 was the first year of the “modern” Olympics, which have been held at four year intervals ever since —except for 1940 and 1944. In cooperation with your local newspaper try to locate someone in your area who attended either those Games in Athens, Greece, or any of the subsequent ones in the early years of the century. Invite him to be your guest at the opening of the “Olympic Cavalcade.” Aim for newspaper interviews and pictures. Decorations In your lobby, over your marquee and in front of your theatre, set up a display of Olympic banners and national flags of the various participating nations. Added to this, include pennants and colors of local schools and athletic clubs. © If there are any people in your area who have attended Olympic Games during the past, try to get snapshots of them taken at the Games and make a photo-display for your lobby. Olympic Torch Since the inception of the Olympic Games, a blazing torch has been used as the symbol to designate the opening of the games and has been kept burning throughout the period of the contests. The night before the opening of the film, a man dressed as a track contestant should jog through your main street carrying a blazing torch. Attach a sign to his back with the following suggested copy: “See the opening of the ‘Olympic Cavalcade’ at the UA Theatre.” A simulated torch should be kept burning above your marquee during the picture’s run. This can be done by playing a red spot on silk-strip “flames” agitated by a _ concealed electric fan. Special Shows For Students Kids are natural sports enthusiasts besides being authorities on what’s what in the world of sports. To cash in on this ready-made audience, run special students’ matinees at reduced prices. To set this up, you can follow the pattern set in New York where all the local high school and public school officials plus as many teachers as could come were invited to preview “Olympic Cavalcade.” They were so impressed by the film that they took a block of 100,000 tickets with them so that their students could see the picture at the special matinee prices. At your preview for school officials, you can also ask for opinions which you can quote in newspaper stories, posters and lobby displays. The quotes can also be incorporated in bulletin board displays for school gymnasiums. Released thru UNITED ARTISTS THE GREATEST THRILLS EVER CAUGHT ON FILM! +*SHOT BY 600 CAMERAMEN! 3 Col. x 15 lines — 45 lines > “Flawless " Set Up Store Window Tie-Ins In the earliest days of the Olympic Games, held on Mt. Olympus in ancient Greece, contestants wore loin cloths but later, in 720 B.C., these were abandoned when one of the contestants in the foot race lost his during the running and, “unimpeded,” went along to an _ unexpected victory by a wide margin. The garb ‘of today’s contestants as shown in “Olympic Cavalcade,” shorts and jerseys, swim suits, etc., doesn’t seem to impede modern day champs. _ A department or sporting goods store tie-in can be set up by having cooperating shops devote a window to sportswear for active athletes with a placard tracing the history of Olympic costumes and mentioning ‘the picture credits and play-dates. If there are any Olympic “veterans” in your locality, ask them to lend an item of their outfits. by the all-time champ, Glenn Mor Record Javelin Throw ris, who walked away with the Decathlon, too, is a highlight of “Olympic Cavaleade’’ at the............ Se ease e cag eae eee Theatre, which shows the 1936 Olympic Games in every detail. Mat (2B) e \" 7 Marvelous i aahie d-Telegram |p) 3 2 New York Sun -_ Released thru UNITED ARTISTS Mat 301] 1 Col. x 158 lines Mat 105 EXPLOITATION ~