On the Beach (United Artists) (1959)

1. Massive news coverage achieved by the unprecedented 18-city global premiere on all seven continents, paced by this full page newspaper ad in every premiere city. THE BIG CAMPAIGN FOR THE BIGGEST STORY OF-OUR TIME... Junior Ambassador pro2 gram in cities around the world achieved major newspapet.space and wide acclaim. Newspaper sponSors-of search for Junior Ambassadors overjoyed with good will achieved. Sire New York Times. Topics Today marks a mile “On stone in the history of the the motion picture, for Beach” this is the day when “On the Beach” opens simul taneously in eight languages and in cities across the face of the earth. This is the film version of Nevil Shute’s recent best-selling novel, which projects us five years into the future, after nuclear warfare has wiped out the Northern Hemisphere and the lone survivors in Australia are awaiting radioactive drift. The action centers about the responses of five principal characters and thé people around them to a situation that at the moment is imaginative, 3. The slogan that captured the interest of moviegoers everywhere... and still growing in its impact. Seen here on the giant sign atop the Astor Theatre, Times Square. (SEE HOW YOU CAN USE IT... ON PAGE 6)! ANOTHER M IN YOUR LIFE vo but that can become in an instant so harrowingly real that its mere possibility haunts all of us. New York and Moscow—emotional capitals of East and West—are on the list of premiere cities, along with key centers on all six inhabited continents. ‘Thousands of leaders of public opinion already have seen the film at previews, and the number of those to see it is expected to reach 100,000,000 in the twelve months ahead. Women’s Clubs everywhere have responded with great AWS EXCITING FILM interest to the special Mat@arccxssrwox vorr No punches are pulled The in this film. Its mes Méssage age is vigorous and Films meaningful for all of a us. No one denies its frank purpose: to portray in human terms just what will happen if, in our childigh aid irresponsible way, we allow one of us to pull the trigger that will mean no more existence. Its makers obviously hope that so many will see the film as to help render this possibility impossible. Message films are nothing: new, of NENT MEETING FREE! rials made available to them for meeting programs and membership announcements, (SEE HOW TO ADAPT (SEEHOWTOWINTHER = THIS EXCITING PRO COOPERATION, PAGE 8)! : GRAM THROUGH LOCAL COLLEGES... PAGE 6)! Artists from every nation designed these special posters announcing the premiere in their own countries. A fascinating 40 x 60 display available for your Menage fling are nothing ne, of theatre lobby! (SEE PAGE 4)! sage been conceived on so grand a 5. scale, D. W. Griffith, whose conoc ‘URL . NES Intensive screenings for opinion makers and = ==. — tributions to the motion picture include development of the close-up, the fade, the cross dissolve, and parallel story action, made film history in 1916 with his remarkable “Intolerance''—a story of man’s inhumanity to man in the name of “Stanley Kramer has produced a film virtue—but he did not succeed in 33 waa 4 * od Sy SS changing human Pistory. The release which has a terrifying excitement about word-of-mouth media achieved tremendous FR anon A Giiétavus Vi Adolphus, Royalty, celebrities from the of is im was fo owe: almost im< ” i z 1, ¢ : t , 2. (ae aE ae. . it — Robert M. Hutchins, penetration. (SEE HOW YOU CAN MAKE = &Beerpoiin premiere. arts, sciences, business and Americans, the jailing of conscientious objectors to military service and increasing racial tension. Unprecedented editoriThe Fund for the Republic al page comment in the government, attended the brilliant global premieres, af THIS A KEY ELEMENT IN YOUR CAMPAIGN ...ON PAGE 6)! a sermon Bwha-Japanese Royal Fama PERKINS ~__ily-at the Tokyo opening. Ree (L. to r.) Prince Yoshi, Cinematic history New York Times and six other New York newspapers (a first of giant proportions!) SEE HOW YOUR NEWSPAPER EDITORS CAN BE URGED TO ACT... PAGE 8! PAGE 2 Existence then, does nol indicate in the too much hope for the Balance efforts of those responsible for “On the Beach” in persuading us to quit dancing on a tightrope across the Grand Canyon. On the other hand. not one of the great pacifist films of the period between the wars ever attracted an audience of more than 7,000,000. Perhaps the sheer numbers of those, who ultimately see “On the Beach” will have the effect ils producers hope for, The stakes this time are even greater, of course, than they were when all we were trying to do was to end war. This time existence itself is in the balance, and we grasp at every straw that promises us hope. This is the spirit in which we look forward to “On the Beach,” for, as Representative Chet Holifield, chairman of the House subcommittee on radiation effects, has said: “This film should strengthen our determination to solve the most urgent problem of our time—the rroblem of survival in the Age: of Nuclear Weapons.” “| hope that a large percentage of our citizens will take the time to see the film, ‘On The Beach’!” — Chet Holifield, Chairman Joint Committee on Atomic Energy “It may be that some years from now we can look back and say ‘On The Beach’ is the picture that saved the world.” — Dr. Linus Pauling, 1954 Nobel Prize-winner for Chemistry “A film that aims at something big, and emerges as something tremendous.” — Arthur Knight, Saturday Review “i re 6 | a School penetration for the vitally important student audience has been pre-conditioned by the important Seventeen Magazine promotion. (SEE HOW TO PUT THIS TO WORK LOCALLY... PAGE 8)! MAKE THIS ENORMOUSLY SUCCESSFUL FULLY ON THE NEXT PAGES! Princess Takamatsu, with the President of the Japanese Red Cross and the Governor of Tokyo. Cc Gregory Peck at the showing in Moscow. D Ava Gardner at the glittering festivities in Rome. CAMPAIGN WORK FOR YOU, TOO! EVERY ANGLE SPELLED OUT firming by their presence the indisputable fact that “On The Beach” is THE BIGGEST MOTION PICTURE EVENT OF OUR TIME! © 1960 United Artists Corporation