Our Town (United Artists) (1940)

25,000 Book Dealers in Tie-Up POCKET BOOKS, Inc., publishers of the best sell¬ ing 25c pocket-size, complete and unabridged editions of famous books from which motion pictures have been made, are issuing a special 25c POCKET BOOK edition of “Our Town" to book stores, department stores, stationers and newsstands throughout the coun¬ try. Back cover of book gives excellent plug for picture. Dealers in every city are eager to tie up with your showing. Furnish local dealers with stills for counter and window displays, and follow through in other exploitation efforts by using the book as a prize, in displays angled to the book, etc. Special discounts will be granted managers who make quantity purchases for give-aways. POCKET BOOKS, Inc. will be glad to supply theatre managers with lists of dealers. For complete information in your situation, contact: BORDEN TIES PROMOTIONS ON MILK, ICE CREAM TO 'OUR TOWN” CAMPAIGN Your showmanship campaign on "Our Town" has a local tieup "natural" wher¬ ever Borden's products—milk or ice cream—are sold! Special stills of Stuart Erwin (Stills Nos. SE-1 and SE-3 at left), who plays the milkman of "Our Town," show him with Borden's Ice Cream and Borden's milk products, giving you an opportunity for tieups with all forms of outlets in these products—through truck posters, store displays, banners, flash signs, heralds and a wide variety of promotions. The special tieup art is in Stills Nos. SE-1, SE-2, SE-3, SE-4, SE-5. Listed below are Borden's regional offices and promotion men, who will furnish you with the names of additional local dealers: UP-STATE N. Y. DIVISION: R. D. Wooster The Borden Co. 276 Fifth Avenue Troy, New York CENTRAL DIVISION: C. L. Dressel Borden-Wieland Div. 3638 Broadway Chicago, III. FOR PROMOTIONS ON MILK MID WEST DIVISION: F. R. Moore Borden’s Dairy & Ice Cream Co. 165 N. Washington Ave. Columbus, O. CALIFORNIA DIVISION: W. A. Foster Borden’s Dairy Delivery Co. 1325 Potrero Ave. San Francisco, Cal. TEXAS DIVISION: B. W. Putnam The Borden Co. 2020 Texas Avenue Houston, Texas CANADIAN DIVISION: G. G. Thompson The Borden Co., Ltd. City Dairy Bldg. Spadina Crescent Toronto, Ont. NORTH EAST DIVISION: H. P. Smith The Borden Co. 276 Fifth Avenue Troy, N. Y. SOUTH EAST DIVISION: L. M. Hendler Hendler Creamery Co. 1100 E. Baltimore St. Baltimore, Md. FOR PROMOTIONS ON ICE CREAM CENTRAL DIVISION: L. A. Bletzer The Borden Co. Chicago Ice Cream Division 2235 W. Van Buren St. Chicago, Ill. CALIFORNIA DIVISION: G. S. Perham Borden’s Dairy, Delivery Co. 1325 Potrero Avenue San Francisco, Cal. CANADIAN DIVISION: G. G. Thompson The Borden Co., Ltd. City Dairy Bldg. Spatina Crescent Toronto, Ont. MID WEST DIVISION: F. R. Moore Borden’s Dairy & Ice Cream Co. 165 N. Washington Ave. Columbus, O. TEXAS DIVISION: B. W. Putnam The Borden Co. 2020 Texas Ave. Houston, Texas PIPE WINDOWS ARE YOURS! Kirsten Pipes, sold everywhere as a highly popular innovation in pipe¬ smoking, bring you a tieup on famed pipe smoker Frank Craven. The star smokes a pipe during almost the entire action of "Our Town"—to set up one of your topmerchant tieups. Still No. S-131 (above), S-129 S-130 all show him with a Kirsten pipe. Use these for store window and counter display purposes, and for the names of additional local dealers, write to: Mr. H. O. Stone PACIFIC NATIONAL ADVERTISING AGENCY 605 Union Street, Seattle, Wash. Miss Lillian Lustig Pocket Books, Inc. 386 Fourth Avenue, New York City PROMOTE UNDERWOOD DEALER DISPLAYS Your showing of "Our Town" cashes in on a load of extra show-selling through these special stills of the picture's stars watching a studio steno work on the script of the picture—with an Underwood typewriter. Martha Scott is seen in Still No. Exp. 1, and William Holden and Thomas Mitchell appear in Still No. Exp. 2. Order the stills now, and plan to set blowup displays in windows of leading Underwood deal¬ ers in your town. For complete dealer informa¬ tion, write to: Mr. Carl H. W. Ruprecht UNDERWOOD ELLIOTT FISHER CO. 1 Park Ave., New York City Page Tivo