Popi (United Artists) (1969)

Soundtrack Album for ‘Popi’ Issued on United Artists Records United Artists Records has issued a long-playing soundtrack album that includes the title song composed by Dominic Frontiere. Contact local dealers and your United Artists Records distributors to alert them of your playdate and engage their cooperation in setting window and _point-of-purchase displays in record stores and music departments. Then Follow Thru These Ways: Contact all radio music shows yourself, even though UA mailings with the records have gone out nationally. Advise DJs and program directors that the picture is about to open. Publicity material in this pressbook includes music chatter copy they need. Give them plenty to talk about. Play the record in your lobby and over your PA system, especially if you operate an open-air theatre and display a “This Album Available at . . . .” sign in return for similar exposure with a local dealer. TV/RADIO MATERIAL FREE Television Spots: Here are fun-filled 60, 30, 20 and 10 second spots on 16mm film, in color and ready to run . . . with run-out footage for local tag an nouncements. FREE Radio Spots: A complete set of spot announcements in various time-lengths is available on one 12” long-playing disc, with time for a tag on each spot. FREE TV Featurette Seven minutes, in color. Alan Arkin’s “sons” in the movie are played by two boys who actually reside in New York—both non-professionals making their movie debuts. This featurette shows the search for someone to play the parts of the two boys and how they were chosen. It also shows them in behind-the-scenes shots with Alan Arkin. It’s an extra insight for your moviegoers—and an excellent filler for locally originating television programming. Offer it to key station in your market. It’s on 16mm film. Order all material from Exploitation Department United Artists Corp. 729 Seventh Avenue, New York, N.Y. 10019 Telop and Slide For information and prices write: QQ Title Card Co. 247 West 46th Street New York, N.Y. 10036 TRAILER Combining comedy and pathos, this trailer is a tour-de-force for Alan Arkin — whose popularity is your biggest box-office draw. Book it in advance of your playdate and cross-plug wherever you can. Order from National Screen Service EXPLOITATION MATERIAL Spanish Speaking Communities! If you have a Spanish-speaking community in your situation, “Popi” will appeal strongly—so tie in with local civic and social groups for sponsorship of theatre parties and special screenings. Be sure to service Spanish language newspapers with pressbook copy and also radio stations and/or programs featuring news of interest to people concerned with a film debut about a Puerto Rican’s advehtures in a “‘mainland” city. Panel discussions can be set, or interview shows, on any station—comparing local problems of adjustment for Puerto Ricans with those experienced by Alan Arkin as “Popi” in the picture. Other topics for discussion are: welfare payments; adoption; children growing up on streets school problems; environmental influences on people with language differences. Language Schools Arrange for a tie-in with local foreign language schools. A screening for officials of the school would convince them to recommend the picture to their classes as there is a gem of a sequence in the film which compares the sound (but not the meaning) of certain words in Spanish with those in English. As a matter of fact, language is a very important part of the story. Arkin Past Performances In a few short years, Alan Arkin has risen to the top rank as one of the most popular international stars. Here’s a contest for radio or newspaper planting — for posting at your theatre or with a cooperating merchant as an in-store display. 1. In “Popi” Alan Arkin talks constantly. In what picture does he never speak at all? (Ans. “The Heart is a Lonely Hunter’? ) 2. Name the film in which Arkin seems intent on killing himself. (Ans. “Woman Times Seven’’ ) 3. In what picture is he intent on killing Audrey Hepburn? (Ans. “Wait Until Dark’’ ) 4. He was a bumbling police investigator in... (Ans. “Inspector Clouseau’’ ) 5. Arkin “invaded” the United States from a submarine in which comedy? (Ans. ‘‘The Russians Are Coming, The Russians Are Coming”’ ) e e \ ef Discussion on Popi Alan Arkin plays the role of a widowed Puerto Rican with two young boys who has to raise them in the ghetto while holding down three jobs. His attempt at a solution is the story of “Popi.” Hold a panel discussion on TV or radio with local community leaders and people who live in a situation similar to Popi. Discussion should revolve around the practicality of Popi’s solution and how the various people on the panel would act or have acted in a similar situation. ART STILL This art element from the ad campaign is available as an 8x10 glossy black and white photo suitable for enlargements. Use for theatrefront and away from theatre tie-ins. Order by number from PP-ART 1 National Screen Service PAGE fe