Raffles (United Artists) (1930)

T-Hlf Bcx-cfflce Y CAMPAIGN AND WATCH IT THE LAW wanted him! THE UNDERWORLD admired him! and nr WOMEN loved him! RONALD COLMAN .. in RAFFLES Presented by SAMUEL GOLDWYN The dashing romance of an Amateur Cracksman who outwitted with audacious cunning, the keenest minds of Scotland Yard. Tantalizing adventure! Mystifying climaxes! Rollicking Romance! UNITED ARTISTS PICTURE ■ssay Tabloid Section Radio Play In another section of this book will be found a magazine gotten up in tabloid form. This set-up is ideal for use in conjunction with a mystery picture of the calibre of "Raffles." Read the instructions on the back page of the tabloid magazine and have reprints of the sec¬ tion made for insertion in your local newspaper. An additional sheet gotten up like an illustrated daily paper with large photographs and screaming headlines could be printed locally as a cover for your SCREEN STORY MAGAZINE. Distribute copies of this picture paper from your theatre and on important street corners in town. Engage newsboys to ballyhoo the dis¬ tribution by shouting "Extra! Raffles Is At Large;" "World's Master Criminal Commits Most Daring Robbery of Career" and other sensational announcements certain to attract attention. Have the local dealers who advertise on the last page of the sheet give out copies in their shops and enclose them in packages they deliver. 15—Two Col. Ad (Mat 10c; Cut 50c) Essay Contests Newspapers are eager to work with you when there are such widely known figures as Ronald Col- man and "Raffles" concerned. Likely subjects for newspaper essay contests include: "Ronald Colman is the screen's greatest lover." "Ronald Colman is my favorite talking film star." "Could Sherlock Holmes have tracked Raffles to earth?" "Why is Raffles one of the world's most glamorous criminals?" "Ronald Colman is at his best in parts such as ’Raffles'!" "How would you set about capturing Raffles. "Could love reform a devil-may-care spirit like 'Raffles'?" "Raffles is Robin Hood come to life in a modern setting." " 'Raffles' ranks with the most fascinating mystery novels ever written." "Stories like 'Raffles' makes the best talking pic¬ tures." "Few adventurers had the daring of 'Raffles'." Have all entries to the contests limited to 150 words at the maximum. Interest the local schools to conduct contests of their own. Offer free admis¬ sion to those writing the best articles in each insti¬ tution, and have local merchants offer merchandise as prizes. Mount the contesting articles on a large display board set up in your lobby. • Get the editor to run pictures of the winners. Set apart special matinees at which the different schools are given special admission rales. Cavalier of Crime! He toyed with the law , he dabbled in crime but a beautiful girl was more than his match in the game of love! r WALD >LMAN § I in n 11 ) I : If RAFFLES M Presented by United £ $ SAMUEL Artists -3 GOLDWYN Picture The Samuel Goldwyn office has prepared a tabloid playlet of "Raffles." It is something of a dramatic reading for four characters, suit¬ able for amateur society or for radio enter¬ tainers. Without divulging the story of the picture, it is an excellent key note to the pro¬ duction. The idea builds itself up in a steadily mounting climax, ending instead in a complete question, whereupon the announcer cuts in^fc tell of the engagement of the picture on a cer¬ tain date. The running time is about five minutes. Complete directions are given, both for the stage and the radio. Copies may be obtained without cost from the Samuel Goldwyn office, 729 Seventh Ave¬ nue, N. Y. C. Local Raffles So popular has the story of "Raffles" ‘be¬ come that often times newspapers refer to criminals as "Modern Raffles Caught," "Girl Raffles Makes Get-away." Get your local newspaper editor to dub any criminal active about the time your picture is going to op^iL "a Raffles." Colman Biography Obtain from your nearest United Artists exchange, r from the Samuel Goldwyn office at 729 Seventh Avenue, N. Y. C., a new and lively autobiography of Ronald Colman. This interesting serial is prepared in five installments, and is in ideal form fo(? news¬ paper i < Prepared in its entirety by Mr. Colman, if is the first authentic life story of the famous star. It can be illustrated with photos. A Cricket Game In "Raffles," there is the first interesting repre¬ sentation of this famous English sport on the screen. In many sections of the country, particularly Canada, New England and the Northwest, there is an aggres¬ sive interest in the game that can be capitalized in the picture. When there is no cricket team or club, a tie-up might be made with a Y. M. C. A. Through sporting goods dealers bats and equipment may probably be obtained at special rates or possibly as prizes. The Samuel Goldwyn Office at 729 Seventh Ave¬ nue, New York City, has prepared a compact de¬ scription of the game, rules, etc., that is available without cost to exhibitors. 14—Two Col. Ad (Mat 10c; Cut 50c)