Rain (United Artists) (1932)

TABLOID Newspaper We have made special arrangements with the Neo-Gravure Printing Company, whereby they have prepared a four-page tabloid newspaper. The first three pages are devoted to scenes from the picture, intimate glimpses of the characters, shots of the locale of the story and every feature of tabloid journalism. The last page has been left blank. The sale of the space on this back page to mer¬ chants tieing up with the picture is your wedge for reimbursing yourself for the original nominal cost of the tabloids. Each page of this rotogravure tabloid measures I0%"xl6". The cost of these tabloids is as follows: 1,000.$3.75 5,000..$3.50 Per M 3,000. 3.60 Per M 10,000.. 3.25 Per M Tabloids are not carried at the United Artists exchanges, but should be ordered direct from Neo-Gravure Printing Company, 374 2nd Avenue, New York City. As regards imprinting the back page of these tabloids, there will be a charge of $3.00 for the first thousand, and $1.50 per thousand for each additional thousand. JOAN CRAWFORD Endorses LUX Toilet Soap You can tie-up with your local dealer handling Lux Soap in connection with Joan Crawford in "RAIN." In many cities Lever Bros, representatives have arranged special sales of Lux Soap, running big newspaper ads mentioning that with each purchase of a dozen cakes of Lux Soap, they will receive a pass to see Joan Crawford in "RAIN," at your theatre. This arrangement must be made by you direct with the local representative of Lever Bros. In the event that you desire further information as to how you can tie up with Lux Soap and get a real publicity break for Joan Crawford in "RAIN," playing at your theatre, write to Roy N. Hallowell, Lever Bros., Cambridge, Mass, and he will furnish you with the necessary information or have one of his representa¬ tives in the field contact you. Novelty RAIN CHECK These rain checks each contain a different number and you should award a prize to the one holding the Lucky Number each day. You can create added interest in this contest by posting each day in your lobby the winning number or numbers. In this way you will have an attention- getting board in your lobby which hundreds of people will come to look at daily to see if they had a winning check. With a quantfty of ten thousand you could give away a thousand a day, and award ten daily prizes. These rain checks are authentic looking and measure 2"x4" in size. Prices are as follows: 10,000.$3.00 per M 5,000. 3.25 " " 3,000_ 3.50 " " 1,000. 4.00 " " 500.. 3.00 The above prices include imprint, theatre name and playdate. Order direct from Economy Novelty & Printing Company, 239 West 39th Street, New York City. • BALLYHOO Your Town with this "RAIN" Umbrella The Wonder Sol Umbrella illustrated on the left has a spread of 32 inches. It is not a toy but an efficient umbrella that is rain proof and sun proof. It has eighteen reinforced ribs and folds so that you can tuck it under your arm like a handbag. These umbrellas make a great ballyhoo for 'RAIN." On the upper side is selling copy stating—"Open your umbrella and see Joan Crawford in 'RAIN'" and your theatre imprint as well. Also the title of the picture is repeated on the wooden handle. Prices including theatre imprint are— 50.....$7.50 100....™.:.$15.00 500......$75.00 Add to above prices freight, F. O. B. Fond du Lac, Wisconsin. Order them direct from Craft Sales Company, 1137 Merchandise Mart, Chicago, Illinois. • IN TH E EVENT OF U\H USE THIS CHECK • MINOR SHINE BE SURE TO SEE JOAN CRAWFORD *h-RAIN" COLORTONE Slide A special effect slide has been made up which you should use in advance of the main title on "RAIN." This will fill the full length and width of the proscenium arch. It is highly colored in two sizes for any standard equipment. Colored posi¬ tive alone will give excellent results and can also be used with uncolored negative to obtain greater depth. 4" x5"—Colored positive only..$2.00 —Set (positive and negative)_ 3.00 3 l /4 ,, x4"—Colored positive only_ 1.50 —Set (positive and negative)... 2.25 Order by Number N-303 direct from National Studios, Inc., 226 West 56th Street, New York City. Send remittance with order to avoid parcel post and C. O. D. charges. Write for catalogue of colortone effects. 15—Two Col. Ad Slug (Mat 10c; Cut 50c) _ _ A CLOUDBURST OF \ PASSION! A RAGING \ STORM OF EMOTION! \ \ JOSEPH M \ ■ U \ The lightning star of star? SC uc kick strikes at the heart of the \ \ world with the PEAK p E *. \\ 10—T wo Col. Ad (Mat 1 Oc; Cut 50c)