Rain (United Artists) (1932)

Utilize Spotlight at Night to Heighten Value of Display To Increase the effectiveness of your marqu utilize a spotlight at night which throws its bea directly on the cut-out figures. However, it is si gested that you make a filter paper with lines on simulating rainfall, which if placed over the face the spotlight will be projected on the front of y< theatre and marquee as well and give a rain-1 appearance to the front. JOSEPH M. SCHENCK presents JOAN with WALTER HUSTON A deluge of passion in a storm of emotion UNITED ARTISTS PICTURE ScxOfficv 6REAT T HE twenty-four sheet on "RAIN" contains an unusually striking head of Joan Crawford. This poster paper also contains some atmospheric backgrounds that can be cut out, mounted and displayed on your marquee. The six-sheet figure of Joan Crawford makes a good companion piece if placed on the opposite end of the marquee as illustrated above. In utilizing these cut-outs you can have them serve a double purpose. The large head in the twenty- four sheet should be put on display in your lobby at least a week before the showing of the picture with suitable copy explaining to out-going patrons that this is the next attraction. The six-sheet figure of Joan Crawford could be put on the steps leading to your balcony or some other strategic position where the majority of people will notice it. Current with the picture they can be taken out of the lobby and off the staircase and mounted on your marquee in the manner described above. Here is a picture that lends itself to poster display so be sure you not only use the paper for cutout purposes but that you blanket your town as well with these showmanship posters. BAROMETER of EMOTIONS Mount a real weather barometer alongside of a barometer of emo¬ tions that you prepare yourself. On this latter device incorporate the different degrees of emotion, such as interest, affection, love, passion, jealousy and hate. On different days previous to the engagement you can change the hand of the emotion barometer, for example, from love to jealousy, jealousy back to hate, etc. In other words, people at a glance can see whether there is stormy weather ahead and at the same time their attention will be attracted to the conflict of emotions right alongside The regular weather barometer you can probably borrow from a local optician or jewelry store in return for a card giving them credit. "RAIN" Insurance Policy A special rain insurance policy which looks like the usual insurance policy has been made in an inexpensive throwaway form. This policy not only guarantees against rain, but assures the holder that on their visit to the...theatre to see "RAIN," they will be thoroughly entertained. Prices including theatre imprint are: 10,000.......$4.00 Per M . 4.25 5,000. 3,000... 1,000. 500. . 4.50 . 5.00 . 3.50 Order direct from Economy Novelty & Printing Company, 239 West 39th Street, New York City. WEATHER FORECASTER A souvenir card measuring three inches square has been prepared with a piece of Litmus paper across the center, bearing the illus¬ tration of Joan Crawford in "RAIN." This souvenir functions accu¬ rately—when it is blue, the weather is fair; when pink, rain is in the air, and when it turns to lavender, it means a change. There is room for your theatre imprint and playdate. Prices are: 500, $6.00; 1,000, $10.00; 3,000, $9.50 per M; 5,000, $9.00 per M; 10,000, $8.50 per M. Order direct from Economy Novelty Printing Co., 239 West 39th Street, N. Y. C. WALTER HUSTON WILLIAM GARGAN GUY KIBBEE Women will weep real tears! Men will blush with shame as they watch this woman lashed by intolerance! It’s the lightning hit of the year! • A LEWIS MILESTONE