Ramrod (United Artists) (1947)

THE UTAH WORLD PREMIERE MAKES IN YOUR TOWN Here are two important cues for local showmanship borrowed from the sensa¬ tional world premiere in Salt Lake City: Let’s Name A Veronica LAKE yeroRKiis Filni Tosk Fotc$ Makes It Salt LAKE Oty By FLORABEL MUIR (Staff Correspondent of The News) Salt Lake City, Feb. 22.-Thi3 town turned itself inside out today entertaining a visiting troupe of Hollywood film stars who are thumping the tub for Enterprise s first picture, ‘Ramrod ” even dropped the Salt and be- -- came Veronica Lake City in honor of the blonde actress who costars .% vk^/*fnvo wifVi JopI McCr^a In Your Town, Too! This syndicated story in the New York Daily News proves that there’s a good story in a lowly pun. Just ask the city fathers to name a local park lake—Veronica LAKE—during your run . . . then let the newspapers have all the fun they want heckling in their columns ... so long as they mention your playdate. First Aid to Cash Box. Charles Einfeld, boss of Enter- prise, received here the first box office return for his company, which has been in busine.ss for about a year. “Ramrod" was shown here first because it was made in the southern part of this state. Stars and newspaper, radio and magazine representatives, 100 strong, arriving from California by special Union Pacific train, were met at Stockton, Utah, by Gov. Maw and other state officials. Anion^ the film folk who donned cowboy hats and paraded through Fore, Richard Conte, Richard Ney, Sonny Tufts, Jane Withers, Mc¬ Donald Carey and dozens of Holly¬ wood’s prettiest s^rlets. A Salute To The Utah Centennial! Use this speech by Senator Elbert D. Thomas of Utah, tendered before the United States Senate and entered in the Congressional Record, as the basis for a Salute to the State of Utah on its Centennial Celebration. Enlarge the Sen¬ ator Thomas speech direct from this pressbook for display in lobby. Invite patrons to sign their names to this N"Salute to the Utah Centennial” and send the original to the State of Utah as a gesture of friendship. Get a story and picture on this. ★ "RAMROD” Official Picture of The UTAH CENTENNIAL ★ ★ ★ ★ ★ "I am sure that I speak for all the people of Utah when I soy that we are delighted that through the eyes of the motion picture camera millions of thea¬ tre-goers at home and abroad will be visiting our state during our Centennial Celebration. Enterprise Studio is to be congratulated for dedicating this picture to the Utah Centennial. In doing so, it has projected Utah to all ports of the world and has brought us still closer to our neighbors." —SENATOR ELBERT D. THOMAS ★ ★ ★ ★ ★ Wf], tlic people of Illiii€»is. ^aliile the !§>lale of Utah €>ii its Ueoteiiiiial Uelehralioii. Stetson Hats’ The Stetson Hat Co. is producing fifteen specially- made hats each duplicating the ones worn by Joel McCrea and Veronica Lake in "Ramrod”. Each of these hats will be personally autographed by the two stars and will be shipped by Stetson to their principal dealers together I with a selection of Stetsons as Worn by other members I of the cast. I These hats will be used as the basis of special promo- 1 tions and displays in fifteen key cities, coinciding with the I first run playdates in those situations. Key to the stunts I will be the presentation of each of these hats to important I local male and female celebrities, such as the Mayor, a I prominent woman in civic or social circles or some other I newsworthy personalities. I YOUR LOCAL TIE-IN: 1. Contact local Stetson Hat dealers for window displays and co-op newspaper ads based on the four photographs shown here. These stills, enlarged for display, are the basis of your local tie-up. Order stills by number from your National Screen Exchange. I 2. Arrange for the local presentation of a Stetson "Ramrod” I Hat to a local celebrity with newspaper coverage similar to the I promotion being staged in the fifteen selected cities. 3. Also arrange for a number of Stetson Hats to be pre¬ sented as prizes in connection with contest ideas suggested in this pressbook. I Stills for display are: Left, top; R4; right, i top, R34; lower left, RP106; lower right, I R53. iTilllllllMIIIIIIIIIIIMMIIIIIIIIIIUIIIMIIIIIIIIIIIIIIIIIIIIfiMllllllllfillllllNIlllllllMIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIllllllllllllllllllUlllllllllUlllllllilllltlllllllll Page Four