Return of the Seven (United Artists) (1966)

EXPLOITATION MATERIAL Several Ways to Key Store Co-operations to the title “Return of the Seven” is a title which should get constant exposure in order to sell this picture — to link it with its fantastically successful predecessor and because it has a lot of inherent tease in it! : Elsewhere on these pages are suggestions for exposing the title. But your best bet is to link it with some kind of a citywide occasion, such as a special merchandising co-operation. Listed below are a number of ways in which you can do this. “COLLECT THE LUCKY SEVEN:”’ Co-operating merchants can have the seven heads of the seven which appear on Art Still-RS 1 printed separately and distributed among their stores. A person who accumulates a complete set of seven wins a seven percent discount at any of the stores (there might be seven) and tickets to see “Return of the Seven.” “FIND THE LUCKY SEVEN:”’ The art element with the seven heads on the Figure 7 in the ads may be printed up as a herald and numbered. A certain number of these have a lucky seven in them. Finders get discount and tickets. WESTERN MEN’S GARB: Western style leisure clothing is always popular. A distributor can get up seven of these items for a window and an ad captioned “The Return of the Seven—year after 1?? year after year! Western favorites which know no style trends! No reason why women’s gear can’t be included. “LUCKY SEVEN’”’ HUNT: Offer a reward for the Return of the Seven — a list of the stores in town in which figures (from Art Still-RS 2) or heads (Art Still-RS 1) of the seven are found. Merchants like this sort of thing because it makes people study their windows, and if the traffic will bear it can be run along “scavenger hunt” lines. “RETURN THE SEVEN:”’ A fast one-shot for an enterprising radio, used-car or white goods dealer: “Return the Seven—the 1957 that is—and get a liberal allowance on a ’67!” LUCKY SEVEN DAY: “Everybody’s Lucky on Lucky Seven Day” reads a newspaper ad. “On opening day of ‘Return of the Seven’ only—seven percent discount on everything, seven stamps instead of one, a special of seven dollar values, seven in a halfdozen,” etc., etc. HERE'S A HATFUL OF TITLE-SELLING PROMOTIONS “Return of the Seven” is the kind of picture you can sell best with a lot of quickie exploitation—one shots that hit a lot of people and amuse! Here are suggestions for a few, designed to sell title which, in itself, does a lot of selling. Try a couple of ‘em—together with a couple of your own that you've found bring fast returns. A newspaper might like to go along with a “Return of the Seven gets you Seventy” gag! This is a simple enough interest provoker in which seven dollar TRAILER! “Return of the Seven” is an action western with a sock story played by an excellent cast headed by Yul Brynner! These are the elements the trailer on this attraction sells—hard and fast and keeps ’em sold! We recommend you get it immediately and start rolling it! It’s at your NATIONAL SCREEN EXCHANGE! FOUR EASY WAYS TO GET ON THE AIR TELOP AND SLIDE Announcement illustrated is available as either glass slide or Telop print. Check with TV station for form preferred before ordering. Theatre copy to be put on locally can only be done on the Telop print. Call letters included at no extra charge. PAGE 10 bills, whose numbers have been previously recorded, are spent by a reporter in seven stores whose names he gives in his announcement story. All persons who find these dollars in their change and turn them in get gift certificates for $70 worth of merchandise at the stores—provided all seven are turned in! This is always a big interest provoker—even in sophisticated New York. eee ee “Seven Year Itch!” “The Seven Little Foys!” “Seven Wonders of the World!” Film Daily Yearbook alone lists almost a full page of titles with seven in them, keying a “Lucky Seven” contest, preferably on an air show, with a pair of guest tickets to “Return of the Seven” to anybody who can name seven movies with a seven in the title! * * * This picture’s predecessor “The Magnificent Seven” was a star maker! It’s cast included a lot of comparative unknowns who are among today’s movie greats! Is history going to repeat itself with “Return of the Seven?” Who were the original seven? Ask the question on a radio or TV quiz for guest ticket awards! Those referred to are: (not including Brynner) Eli Wallach, Steve McQueen, Charles Bronson, Robert Vaughn and Horst Buchholz, who was introduced in that film. PRICES $5.00 without theatre imprint $7.50 with theatre imprint $2.00 for each additional slide or Telop Order from: QQ Title Card Co. 247 West 46th Street, New York, N. Y. 10036 The airwaves are your best bet for selling “Return of the Seven,” and to make it easier for you United Artists has made available four smash air assists, each of which is yours FREE! Available are: Free Open-End Interview Platter: Six minutes with Yul Brynner and six minutes with Jordan Christopher who makes his film debut in this one! Plenty of room for your own announcements before and after each. Free Radio Spots: Running from 10 seconds to a full minute with ample announcement time! Spot em all over the clock! Free TV Spots: Also running from 10 seconds to a full minute and ideal for spotting around the big air westerns! Enough variety to keep changing ’em several times every day! Free TV Featurette: 4, entertaining featurette designed to sell TV audiences on the excitement to be found in “Return of the Seven.” This is great in any time slot, but try to place it before or after any of the famous TV western programs. For all of these big FREE helps write to: Exploitation Department, UNITED ARTISTS CORP. 729 Seventh Avenue, New York City 10019 Yul Brynner Contest Yul Brynner has been a western character in three pictures — this one, “The Magnificent Seven” and “Invitation To A Gunfighter.”’ But he’s been at least seven other things — a Biblical king (““The Ten Commandments”); an Indian emperor (“Kings of The Sun”); a Siamese despot (“The King and I”); a Tartar chieftain (“Taras Bulba”); mastermind of a dope smuggling ring (“Port of New York’’). Makes a good question for a quizz show or a newspaper box, with guest tickets to those who send in the first correct list of answers.