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MAKE THE WHOLE TOWN COOPERATE BY SELLING DEALERS SPACE IN • THIS HERALD Heralds are miniature billboards and afford you an opportunity of smashing home a message to your patrons at very slight cost. The herald prepared on "Secrets” has been reproduced in rich, warm, attractive colors that will catch the eye of your patrons and leave them with an urge to see the picture when it plays your theatre. The back page of this accessory has been left blank for the imprint of local dealers who can help defray the cost of buying and distributing this high-powered seat-seller. The First Lady of the Screen in the Finest Role of Her Career! TELL THEM WITH TRAILERS To permit you to take full advantage of the advertising possi¬ bilities of your screen, a punchy trailer, complete with interest- arousing scenes and strong sales copy, has been prepared for your use. Trailers enable you to reach the people who make up the back¬ bone of your audience and afford you an opportunity of striking home the salient points of "Secrets” in terms of entertainment. National Screen Service has prepared a trailer which not only gets its message home in very brief time, but also, through its mounting and artistic finish, conveys to the patron the production values that are to be found in "Secrets.” Write for special contract arrangement NATIONAL SCREEN SERVICE, Inc. 126 West 46th St., N. Y. C. 1307 So. Wabash Ave., Chicago, Ill. 1922 So. Vt. Ave., Los Angeles, Calif. 300*72 So. Harwood St., Dallas, Tex. Above—Cover of Herald Right — Inside spread of Herald Herald Colors Blue and Rose HERALDS COST ONLY $ 3-00 per thousand In this immortal picture Mary Pickford summarizes all that she has meant to her millions of admirers. See her as a favored daughter of wealth—defying her parents and facing the perils of the west for the man she loves. Share her Secrets of joy and sorrow — Secrets you will carry in your memory forever. THE GREAT LOVE STORIES OF THE WORLD ROLLED INTO ONE! Printed in U. S. A. BASED on the ^ Y STAGE PLAY BY > r HU DOLE BESIEH Ei MA Y EDQ/NTON UNITED ARTISTS k PICTURE A BRING THEM IN WITH THESE ACCESSORIES! Accessories are the backbone of your contact with the public. Use them for all they are worth. Everything you can possibly need in the way of advertising material has been prepared for your use on this picture. On this page you will find the heralds and slide. Then there is a flashy array of litho¬ graphs including one, three, six, and twenty-four sheets. Large heads of stars are brought out in vivid colors to catch the eye. Use these cut-outs for your marquee. Lobby Displays—this material is to be used in your lobby, the show-window of your business. Cuts and mats have been prepared and are illustrated in this press book. Make use of the stories and sell your local editors on the idea to run photos of the leading characters. All this material has been prepared to assist you in putting over a whale of an exploitation campaign. Your Slide