Secrets (United Artists Pressbook) (1933)

WHILE HE SPENT HIS JlliE^piM SECRETS FROM THE T J WOMAN HE LOVED, >"j» SHE SPENT HERS KEEPING HIM FROM KNOWING THAT SHE KNEW THEM...AND m HAD KNOWN THEM ALL THE Capitalize on “Happy Couple” Publicity Soon newspapers throughout the country will be running the Mary Pickford “Happy Couple” Contest, thousands of lines will give this stunt nation-wide prestige. In your own city, here is your chance to organize a publicity campaign in connection with your local newspaper that will give you volumes of free space. The theme of “SECRETS” shows Mary Pickford as an unhappy girl who is being forced into a wealthy marriage by her father. She elopes with Leslie Howard and faces the hardships of the Western Trail, shares his secret joys and secret sorrows, and the entire romance is carried right up to the time when Mary and Leslie are in their eighties. In other words, here is a “Happy Couple” that stood side by side for a period of many years. No doubt iri your city there are hundreds of couples who have been married for many years, have seen depressions come and panics go, and still, aged though they are, they are young in spirit and full of love for each other. Through the columns of your newspaper, publish photographs of several amorous poses of Mary Pickford and Leslie Howard. An¬ nounce that the (name of your theatre) has organized a “Happy Couple” Contest, whereby the married couple in your town who receives the greatest number of votes in a popularity contest will receive some sort of specific prize. This prize can easily be recruited through a tie-up with some store in your city whereby the store will give you the prize and you include them in the publicity in return. The newspaper will benefit by the fact that in each copy of the paper will be a coupon reading as follows: “I vote for Mr. and Mrs. Paul Jones, 28 Euclid Avenue, as being the happiest couple in Smithtown.” The couples name to be filled in of course. These ballots to be deposited in a bal¬ lot box located in the lobby of your theatre. On the right you will see a bulletin board on which you can daily post the different photographs of “Happy Couples” living in your city. This bulletin board will naturally be very much alive since all the folks will be interested in seeing whether their pictures are included in this display. Start this contest at least one week in advance of the showing of the picture and have it carried right through to the final day of the run. You will find that the Mary Pickford “Happy Couple” Contest publicity will give your theatre an exploitation campaign that will be reflected by increased receipts. Six-Sheet Broken Up As Giant Jig-Saw Puzzle M LESLIE HOWARD gg&gglt To capitalize on the current craze for jig-saw puzzles, we suggest that you utilize the stunt outlined as follows: Have a reproduction of the six-sheet posted in the window of the most prominent store in town selling jig-saw puzzles (the same idea can be applied to the three-sheet and one-sheet). Then take the poster, mount it on heavy cardboard and cut it up into a jig-saw puzzle, strew the pieces all over the flooring of the window in crazy fashion. Have a large card such as the one shown above asking the public whether they can solve the secret of this giant jig-saw puzzle. The background of the window should contain 8 x 10’s, 11 x 14’s and other publicity matter on “SECRETS,” so as to give your theatre the best possible break. This stunt was recently worked in Cincinnati, Minneapolis and other large cities, and the contest was given another added twist by the addition of this idea, namely, that the store offer a prize to any person who would come inside their doors and put this giant jig-saw puzzle together in the fastest possible time. As soon as one person finished the task, the time-keeper would take their name and address and mark down the number of hours and minutes it took to assemble this six-sheet poster. The puzzle was then broken up and spread all over the floor again ready for the next hardy customer to take a fling at reassembling it. Regardless of which angle you use, be sure that you utilize this jig-saw puzzle idea for your theatre benefit. No finer role could hove been given any actress to play! No actress could have played it finer than MARY SECRETS ' with LESLIE HOWARD Famous “Secrets 99 of History Right down through the ages, from the love affairs of the lowliest peasant to that of the richest monarch there have always been certain secret choice stories that were kept hidden from their friends and foes alike. Intrigue, flattery, jealousy, hate, all were closely woven into this pattern of “SECRETS” of living. Just as in “SECRETS.” Mary Pickford, when her husband (Leslie Howard) has been unfaithful to her, she overlooks his sins, courageous woman that she was, realizing that the happiness of their home was more im¬ portant than her hurt pride. Here is an opportunity to plant a series of fea¬ ture articles in your local newspaper on the basis of “SECRETS” of History. For example, you can start with an historical background, such as — (In 1526, King Henry VIII, while still married to Catherine, sent his lady love, Ann Boleyn, the 8 — Three Col. Ad (Mat .15; following famous Valentine: “H, no other, A B seeks Rex.”) Another secret of history should be utilized with the following teaser line: (Who was the secret lover of Pauline, the favorite sister of Napoleon?) The answer which should appear the next day, is — (Talma, the famous actor who was greatly admired by the Emperor, made many private visits to the Princess’s apartments in 1812, but this fact was not discovered until 1911, when the famous historians, Fleischmann and Bart, re¬ vealed it to an astonished world.) For further data on “Famous Secrets of History” write to the Exploitation Dept., United Artists Pictures, 729 Seventh Ave., N. Y. This information will be sent you free of charge in mimeographed form.