Secrets (United Artists Pressbook) (1933)

WITH"S^CftKtt • USE THESE Stuudx/ i Remember the High Wheeled Bicycle? “SECRETS” starts off in a very amusing fashion. Mary is seen riding in an open carriage with her mother, when suddenly from the rear, Leslie Howard comes pedaling along on his high wheeled bicycle. His obvious attempts at romance end in a minor catastrophe for him as he loses control of the can¬ tankerous bike and takes a terrific header on the hard surface of the road. Later on when he goes acourting, he again arrives serenely perched on his mechanical steed and whispers his romantic pleadings over the garden wall. No doubt in your city there are many old time relics of the 80’s when high wheeled bikes were just the thing. No doubt you have seen many newsreels during the past several years where reunions of old timers were pictured in the film gallivanting around on their trusty high wheeled steeds. Use As Street Ballyhoo See if you can excavate a high wheeled bicycle. Have a man dressed who approximates the ap¬ pearance of Leslie Howard. The placard on his back ballyhooing the picture will rouse quite a bit of attention if you have this fellow ride down the main street of your town over a scheduled route that terminates at your theatre. No doubt the kids of your city with their own regular standard up-to-date bikes will stream along behind and make something of an impromptu parade out of your exploitation stunt. Every time this high wheeled bike is forced to stop and the rider has to dismount rather hurriedly you ought to get a howl of glee from the crowd due to the fact that he has to be practically an acrobat to get off without taking a headlong dive. Don’t use a man too serious about his job. Rather have someone who will burlesque it and put the onlookers in good humor. As an additional thought in connection with the bicycle idea, you might arrange a local bicycle race for some of the boys and award a “SECRETS” prize to the winner. This bicycle race to be held Saturday morning so as to stimulate your matinee business on this picture. The kids will talk about it all week long in anticipation of proving which one is the most adept speedster with his bicycle. But regardless of whether you use the race as part of your “SECRETS” campaign, be sure that you get hold of a high wheeled bike and give yourself one of the liveliest street ballyhoos you have ever utilized on any picture. A TRIUMPH FOR THE TALKING SCREEN! Here’s the STAR of STARS outshining any¬ thing she has ever done before! In a story that summarizes all that she has meant to the motion picture! NO FINER ROLE HAS BEEN GIVEN ANY ACTRESS TO PLAY! NO ACTRESS COULD HAVE PLAYED IT FINER! SECRETS ^ LESLIE HOWARD A FRANK BORZAGE PRODUCTION UNITED ARTISTS PICTURE 9 — Three Col. Ad (Mat .15; Cut .60) Blonde vs. Brunette One of the thrilling climaxes in “SECRETS” occurs when Mona Maris, who plays the part of the haughty Spanish beauty approaches Mary Pickford and attempts to rob her of the love of her husband, played by Leslie Howard. She berates Mary and says that Mary’s Blonde beauty no longer attracts Leslie Howard and that her dark Latin temperament is better suited to Howard’s personality. Here you have a direct clash between Blonde and Brunette. How Mary overcomes this situation is delightfully explained in the picture, but here you have a contest of curiosity value based upon the fact — “Do men care more for Blondes or Brunettes, or does that depend upon the individual person?” Use a scare head caption to this effect — “Leslie Howard, married to a Blonde, but claimed by a Brunette. How was this romantic struggle settled in “SECRETS?” Explain to us in your own words (in not more than 100 words) whether you believe men are more attracted by Blondes or Brunettes or whether that depends upon individual preference.” The different amusing comments received daily by the news¬ paper in which you plant this Contest, should be posted on a bulletin board outside of your theatre so as to keep alive the curiosity value of “SECRETS.” SECRETS Teaser Throwaways in Envelopes A novelty herald has been prepared which is available in two different styles, one as above in envelopes containing die copy “Can you keep ‘SECRETS’?”, or at the same price in the envelopes shown below, with the caption — “ ‘SECRETS’ every wife and husband should know.”* Naturally, inside these envelopes is a strong selling smash on Mary Pickford in “SECRETS” along with your theatre name, playdate and imprint. These throwaways should be given away on the street or by house to house canvass, or handed out to patrons leaving your theatre from tlxe previous show. They are specially priced at-r- 500.$4.00 1,000. 5.00 3,000. 4.50 per thousand 5,000. 4.00 “ Order them direct from Economy Novelty and Printing Company, 239 West 39th Street, New York City. ^Specify which envelope you want when sending in your order. SECRETS E very Wife and Husband Should Knowf Colortone Slide A special effect slide has been made up which you should use in advance of the main title on “SECRETS.” It is reproduced above. It is highly colored in two sizes for any standard equipment Colored positive alone will give excellent results and can also be used with uncolored negative to obtain greater depth. 4" x5"—Colored positive only.....§2.00 Set (positive and negative) .... 3.00 3%"x4"—Colored positive only .. 1.50 Set (positive and negative) .... 2.25 Order by Number N-496 direct from National Studios, Inc., 226 West 56th Street, New York City. Send remittance with order to avoid parcel post and C.O.D. charges. Write for catalogue of colortone effects.