Secrets (United Artists Pressbook) (1933)

BANNERS TO BUILD BUSINESS 'Pic&ftrtd, ;> SECRETS wt& jOeslit IHrwu/ul Auto Tire Cover The “SECRETS” tire covers are made of a strong durable card board so shaped that they fit every standard automobile tire and they will stand up over a long period of time and remain bright and good looking despite rough usage. The tire covers are prepared in two colors and are startlingly visible at quite a long distance. Plant these on as many automobiles, taxicabs and other vehicles at least a week in advance of your showing of “SECRETS” as is possible, so that this bright flash will be driven all over your city and let people know that a real picture is coming to town. They are priced as follows: Lots of 10.75c each ” ” 25.40c ” Lots of 50.33c each ” ” 100.30c ” Lots of 200.28c each There is an additional charge of 15c per cover for hand lettering your theatre imprint and playdate. Prices are f.o.b. The Hinson Manufacturing Co. Waterloo, Iowa “Pickford Grey 99 The Newest Color During the screening of “SECRETS” Mary Pickford established a new fashion vogue that has been rapidly spreading all over the world. She designed the color called Pick- ford Grey. This grey fabric was not only used in costumes but was employed as back drops, scenic effects, chair covers, window draperies and other subjects visible to the camera. Immediately fashion designers got busy. Pickford Grey became an established reality. Arrange for window displays with any type store that meets with your require¬ ments. For example, you can arrange for a men’s hat store to feature a series of Pearl Grey hats with a card reading as follows: “Wear the newest style in hats Pickford Grey, inspired by Mary Pickford’s newest screen success with Leslie Howard.” From the woman angle, it will be an abso¬ lute cinch since dress shops can feature the new grey fabrics of all types as made up in women’s dresses, with pocketbooks, hats and other accessories to match in order to give the smart woman a complete Pickford Grey wardrobe. Get the best store in your town to run promotional ads. selling the Pickford Grey idea as being the newest thing in advance fashion, and, of course, mention in all their literature that Mary Pickford in “SECRETS” is coming to your theatre. Silkoleen, transparent valance 70c per foot, 40 inches deep, iridescent background, available any color scheme desired. Send measurements when ordering. 30 foot up¬ right banner, special ly sewed val¬ ance— $14.00 each. Burgees 40c each, one on Leslie Howard and one on Mary Pickford. Pennants $1.75 per dozen in assorted colors. Se ■uM JtisUi HOWARD Heavy silkoleen lobby and marquee banner $2.00 each. They measure 36 inches deep, 50 inches long and have special space for your playdates. Order direct from MORRIS LIBERMAN 729 Broadway New York, N. Y. II I Mill NO FINER ROLE could have been given any actress to play* No ac¬ tress could have ployed it finer// MAKY PiCkford IS&CA£±A. WITH LESLIE HOWARD UNITED ARTISTS PICTURE A FRANK BORZAGE production II Mini nil/ 13 — One Col. Ad (Mat .05; Cut .20) Who Keep “Secrets” Better , Men or Women? If you want to start a nice lively argument, tell your wife that she gossips more than you do and that in telling her a secret you might just as well broadcast it to the world. The first thing you know, a nice family row will he in the process of formation with comments such as the following being thrown back and forth across the dinner table — “Why don’t you stop chewing the rag?” “I might just as well tell City Hall as tell it to you, etc,” and so on far into the night. Here is an opportunity for you to work up a very humorous contest on the basis of “Who Keep ‘Secrets’ Better, Men or Women?” Each day a prominent citizen in your town will give his opinion of the disputed question. The first day, use the remarks of a prominent male, with a refutation by a well known woman in your city. For example, here’s what the male could say, as a teaser to start off with, “Tell men something, it goes in one ear and out the other — tell a woman something it goes in both ears and out her mouth.” “There are three means of communication widely in use, telephone, telegraph and tell a woman.” If this dosen’t start the well known rough repartee on the part of some of your feminine adherents then we are no judge of what’s needed to start a good rumpus. Naturally, this whole contest has to be handled with tongue in cheek in order that the combatants do not lose their sense of humor. The funnier the comments are, or the more sarcastic the verbal entries, the better for your theatre publicity. Some of the funniest comments by well known citizens should be posted on a bulletin board in the lobby of your theatre well in advance of the showing of “SECRETS.” Be sure and give both sides equal play on this bulletin board, posting just as many letters from women as you do from men. This could act as sort of a gossip exchange with a lot of local news sprinkled throughout the laughing comments. The best letter outlining one side or the other should be given a suitable prize. Naturally if you stir up interest in smart showmanship fashion you will have the men striving against the women to win top prize so as to win the point they are arguing about, namely that their sex keeps “SECRETS” better than the opposite one. Be sure that in all newspaper copy that Mary Pickford in “SECRETS” is prominently mentioned as well as that of your theatre name. 16 — One Col. Ad Slug (Mat .05; Cut .20) Jti k tckfpuL SECRETS LESLIE HOWARD A FRANK BORZAGE production UNITED ARTISTS PlCTUR E 15 — Two Col. Ad Slug ( Mat .10; Cut .40)