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DELTAH Heller Brothers, manufacturers of the popular Deltah Pearls, have inaugurated an advertising cam¬ paign which will spotlight Hazel Brooks. Readers of MOVIE SHOW magazine will see the initial ad in four colors carrying full title cred¬ its for the film. LOCALLY, contact Deltah deal¬ ers for co-op ads, plus window and counter displays. For name of local dealers and tie-i Miss Cecile Rose, B.D. Iola Co., i information contact: 551 Fifth Avenue, ISeiv York, N.Y. light shield v'r .1C Art R C COLA Royal Crown Cola is staging a full scale promotion which will be spearheaded by this Royal Crown Cola ad appearing in Life magazine. In addition large displays and interesting full- color bus and trolley cards will be distributed nationally. LOCALLY, Royal Crown dealers should be contacted for local displays and co-op ads based on illustration above. Also check with Royal Crown dealers for promotions suggested in the ‘Royal Crown Movie Book.’ For names of local distributors contact: Mr. Frank Stoltz Batten Barton Durstine & Osborne 383 Madison Avenue New York, N.Y. $ ■NA TIONAL BE ROMANCE-READY WITH Try Hazel Brooks' Beauty-glow Cleansing WOODBURY Woodbury Soap is featuring sultry Hazel Brooks in a series of ads hitting the leading women’s magazines in the country. This Wood¬ bury ad will appear in LADIES' HOME JOURNAL, McCALL'S, & TRUE STORY. LOCALLY, this ad should be enlarged and used as the basis for co-op ads, window and counter displays. LUX SOAP Lux Soap will highlight Claudette Colbert and Robert Cummings in a magazine advertis¬ ing campaign in LADIES HOME JOURNAL • WOMAN'S HOME COMPANION • McCALL'S • SEVENTEEN. LOCALLY, Lux dealers should be approached for co-op ads, window and counter displays based on ad il¬ lustrated above. Also use stills from your exchange set when setting up their displays. For local dealers contact: Miss Mary Allison J. Walter Thompson 420 Lexington Ave. New York, N.Y. Page Four