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CHESTER¬ FIELDS Chesterfield Cigarettes will feature Clau¬ dette Colbert in newspaper and magazine ads and on the nationally popular Chesterfield Supper Club radio program over NBC. Ches¬ terfield ad will be seen by millions of theatre patrons throughout the country. LOCALLY, contact dealers for window and counter displays. Also plan for displays on sides of distributor’s trucks. AUTOLITE Auto Lite, nationally known man¬ ufacturers of automobile accessor¬ ies, is featuring Claudette Colbert in a magazine ad campaign which will reach readers of SATURDAY EVENING POST • COLLIER’S • LOOK • AMERICAN WEEKLY. Auto Lite dealers should be con¬ tacted for displays based on this ad. For names of local dealers con¬ tact: Mr. Joe Copps Steve Hannagan 247 Park Avenue , iV.Y., IV. Y. DORIAN Dorian Macksoud, nationally known designer, is producing an elegant hostess gown similar to the one worn by Clau¬ dette Colbert in “Sleep, My Love.” The gown, which will be distributed nation¬ ally, will also be plugged in a Cosmo¬ politan Magazine ad. In addition, large quantities of ad mats and publicity ma¬ terial will be distributed to dealers throughout the country. LOCALLY, the ad art and still “SML-S 26” above should be used to effect co-op ads and smart window and counter displays in department stores and dress shops. For information concerning local out¬ lets contact: Mr. Benjamin Levin Dorian Macksoud Corp. 1 East 33 Street ISeiv York, 1\.Y. "SLEEP, MY LOVE"— the Triangle Picture, released by United Artists, features Claudette Colbert looking utterly charming in this two-lone taffeta housecoat. Faithfully reproduced in C elanese* Clairanese * taffeta, it has the male vote for gracious femininity. In flamingo with turquoise, turquoise with flamingo. About $22. At your favorite store, or write DORIAN-MACKSOUD CORP. .1 East 33rd St., New York N. Y. BOOK Back Cover Century Publications has published a colorful movie edition of “Sleep, My Love” which will have an initial run of 200,000 copies. The books have an illustrated cover and include exciting- illustrations from the film throughout. LOCALLY, newsstands, book dealers, department stores and stationers should be approached for stand, window and coun¬ ter displays. Use the book for giveaway and contest prizes in con¬ junction with exploitation operations. For name of local dealer and tie-up suggestions contact: Mr. Gilbert E. Meites Century Publications 139 ISorth Clark Street Chicago , III. ^ And Merchandising Still More Tie-ups Page Five