Sleep, My Love (United Artists) (1948)

MUSIC Sheet Music By Chappell VOCAI BY DAVID STRCCT and the mu -tows UNITED ARTIST RECORDING This is the attractive window streamer from United Artist Recording Co., prepared for Buddy Rogers disc. Recordings By Victor, Capitol , United Artist! RCA-Victor has recorded the hit tune “Sleep, My Love” with the ever popular Wayne King and his orchestra. For names of local dealers contact: Miss Jane Grube RCA Victor Corp. Camden , New Jersey CAPITOL RECORDS has Andy Russell, famous star of screen and radio, plugging the tune on a new record issue. UNITED ARTIST Record Co. has recorded the song with Buddy Rogers and his orchestra and is distributing window streamers to dealers through¬ out the country as a sales aid. Chappell Music is publishing spe¬ cial motion picture edition of the pop¬ ular title song. It will be distributed nationally to all dealers. For names of local dealers contact: Mr. Larry Spier Chappell Music Corp. 1270 Sixth Avenue New York , N. Y. Tie 'Em Together For One Big Song Bally The combined appeal of the several music versions can be concentrated into one big musical promotion. Displays for windows and counter cards should be arranged featuring stills from the film plus promotional material from the pub¬ lishers. Song should be plugged at local dances and disc jockeys should be sup¬ plied with recordings. Records might be used to liven up theatre front during the film’s run and played over your P.A. system during intermissions and at show breaks. Also see Disc Jockey Contest Idea on page 9. AS WE GO TO PRESS! 5 been arranged and scheduled, hut illustra- not yet been completed. Check with adver- ion concerning tie-ups and advertising aids. ALBOLENE Albolene Products has prepared a counter card display campaign featuring Rita Johnson of “Sleep, My Love,” which will be distributed from coast to coast. The face cream manufacturers have printed 30,000 full color 12 x 14 inch counter display cards which will receive national distri¬ bution in chain stores. In addition, 300,000 color¬ ful pamphlets will be circulated on a nation-wide scale. LOCALLY, contact Albolene Products dealers for co-op ads and displays, to be prominently ex¬ hibited along with stills from your exchange set. If possible, arrange with distributor to provide a quantity of the Albolene pamphlets for distri¬ bution in outlets nearest your theatre, or in your ■ lobby. If space is available, imprint pamphlets with playdate credits, or insert a herald in each pamphlet. For aid in local exploitation contact: Miss Betty Holland Ellington Adv. Agency 535 Fifth Avenue dealers for displays and co-op ads based on the national advertising. New York , N. Y. The following National Promotions hav; tive material of advertising and displays has tisers # representatives, as noted, for informal RALEIGHS Raleigh Cigarettes is featuring Robert Cum¬ mings in an ad campaign which will hit most of the country’s leading newspapers including a color ad scheduled for American Weekly. In addition, colorful car cards will be placed in New York, Philadelphia, Chicago, Los Angeles and other key cities. LOCALLY, Raleigh dealers should be ap¬ proached and displays arranged for store windows and truck sides. Use stills from exchange set where- ever possible. For names of local dealers contact: Mr. William Kearns Ted Bates Agency 630 Fifth Avenue New York , N. Y. DEL MONTE COEFEE Del Monte Coffee will feature Claudette Colbert in a series of full page ads which will hit leading national magazines from coast-to-coast simultaneously with release date. The schedule at this moment has not been completed, so contact your local Del Monte Coffee ROBES This still affords you an excellent opportunity to tie up locally with mens’ shops and department stores. Window displays and co-op ads should be arranged. Order “Still SML-P-130 ” from National Screen Ex¬ change. Page Six