Sleep, My Love (United Artists) (1948)

L Women Favor Double Beds .As Chummier, Sleep Survey Shows NEW YORK, Feb. 19. — (United)only time they had a chance to dls- f- )ouble Bed Is s„r°r ** S3gs***> t *>'U»tZ .\ M ° “Ive, h ,^ PJ ~' T «o b*,, , “ ,ed U, e . II 3 to 1 favorite llln Poll of Women 1 r'epTeS* » FiV Kt United State;. •£« Newspaper Poll: Single Beds Or Double Beds? Recently a referendum was taken among New York housewives to determine what the American woman prefers—single beds or double beds! You can adapt this same stunt locally by sponsoring a poll among your local women to determine which is more popular in your community. Work this poll in cooperation with a local depart¬ ment store. Build displays for lobby and window use adapting the illustration shown at right. Above are examples of the type of news¬ paper space you can garner with this human interest poll. The head¬ lines show the type of reasons women gave for their choice. ALSO: Adapting the single or double bed con¬ troversy can make for an entertaining question for your local newspaper or radio inquiring reporter. Ask this question of married men and women, offering free guest tickets to “Sleep, My Love” for the best answers re¬ ceived. Sleep , 3 .##/ Love ! Ladies! A recent national poll among married women revealed that when Mrs. America tells her col¬ lective spouse to "sleep, my love"—she wants her sleep in a double bed—2 to 1! The United Artists Theatre, where Claudette Colbert, Don Ameche and Robert Cum¬ mings soon appear in "Sleep, My Love," wants to know how our married women feel about this national prob¬ lem. Are you the kind that tells? Then tell it here! "I prefer SINGLE BEDS □ DOUBLE BEDS □ because . Name . Address.. Controversy Rages Over Film’s Hypnosis Theme New York, N.Y.: Hypnotism and hypnotists as shown by Hollywood may mesmerize the vast movie¬ going public, but not the distinguished and respected medical practitioners of the art, it was made clear recently at a private screening of a new motion pic¬ ture production, “Sleep, My Love,” which deals with the subject. “The portrayal on the screen of hypnotism as a sinister and mysterious force has done more to destroy public appreciation of its scientific values than anything else in this country,” declared Dr. Henry A. Hart, a well-known psychiatrist. Dr. Hart’s charge touched off a spirited discus¬ sion in the audience, made up of perhaps the most celebrated array of psychiatrists ever assembled in a body to view a film. Present were: Dr. Irving Beiber, Director of Research, Institute for Research in Psychotherapy; Dr. C. Charles Burlingame, Chair¬ man, Public Education Committee, American Psy¬ chiatric Association; Dr. E. A. Gutheil, Educational Director, Institute for Research in Psychotherapy; Dr. Henry A. Hart; Dr. John Pierce Lambert; Robert W. Marks, author of “The Story of Hypnosis;” St. Clair McKelway, co-author of screenplay “Sleep, My Love;” Mr. Franz Polgar, professional hypnotist; Dr. George Stevenson, Medical Director, National Com¬ mittee for Mental Hygiene; Dr. Elma Komer, Brook¬ lyn State Hospital; Dr. Sidney Tamarin, Senior Su¬ pervisory Psychiatrist, Brooklyn State Hospital; Dr. Anthony T. Totero; Mr. A. L. Van Ameringen, Treas¬ urer, National Committee for Mental Hygiene: Dr. S. Bernard Wortis, Bellevue Hospital Psychiatric Division; Dr. Helen Williams, Westchester County Children’s Ass’n. Dr. Hart pointed to the situation in Europe where hypnotism is not used in vaudeville routines and, as a result, is held in more esteem as a scientific aid by the public. Dr. Bieber echoed Hart’s views, declaring that the exhibition of hypnotism in “Sleep, My Love” would tend “to increase public anxiety.” Pressing his attack, Dr. Hart objected also 1o a factor in the plot motivation of “Sleep, My Love,” which has the heroine, played by Claudette Colbert, brought to the verge of murder while under hypnotic influence. Dr. Hart declared that never to his knowl¬ edge has a hypnotized person been induced to com¬ mit a crime. This view was challenged by Waldemar Kaempffert, science editor of The New York Times, and Franz Polgar, professional hypnotist, both of whom cited wartime experiments with GI’s. The scientific validity of the hypnotic sequences in the movie, were upheld by Dr. Emil A. Gutheil, Di¬ rector of Education of the Institute for Research in Psychotherapy, who said; “The use of hypnosis in conjunction with drugs (narchohypnosis) is well- known to the modern psychiatrist; this part of the drama must be considered most credible.” FOLLOW THROUGH: Arrange for a screening for local psychiatrists, psychologists, and hypnosis practitioners and aim for comment along lines indi¬ cated in story above. Plant local com¬ ment together with that stated by the nationally known experts. If feasible ar¬ range for local hypnotists to provide a display of their art. Also aim for a symposium of this subject on the air, the story above as the basis for discussion. < - Quick Contest Keys Film In Newspapers! Here’s a hot angle for sell¬ ing your picture through the newspapers based on a key still which is being widely used in advertising and exploiting “Sleep, My Love.” The idea is for newspaper readers to com¬ plete the jingle by writing a best last line. Award free guest tickets for 25 best last lines. The same idea could be con¬ verted to a lobby display. Art only available as mat. Order Mat (2F) or “Still SML - S -16” from National Screen Exchange. < - WIN FREE TICKETS to see “Sleep, My Love” at the.Theatre! It’s so easy—and eerie—to win, too! All you have to do is lend a helping hand—in rhyme—to menacing Don Ameche, who’s up to no good in “Sleep, My Love.” The jingle below describes the hypnotic spell which urges the usual cheery Claudette Colbert on to eerie deeds of violence. What sort of deeds? You tell us in a blood-curdling last line to rhyme with the third line of the jingle! It’s all in fun, of course, so make it a harrowing humdinger! The 25 lucky persons whose last lines are judged most interesting will each receive two free tickets to see “Sleep, My Love.” Watch this newspaper and the . Theatre lobby for list of winners! Claudette Colbert in a suspenseful scene from "Sleep My Love." “Sleep, My Love” and dream sweet dreams, Heed not wierd sounds or violent screams, And when you wake you’ll find desire (write last line here) Example : To crush and kill as dreams inspire. Page Eight