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„,uU FV«"«* < >nv.tvv. HERE 1$ ONE OF THE GREATEST TIE-UPS EVER SET FOR A FILM! In a promotion which has penetrated every town and hamlet in these United States, Lynette, manufacturer of "Spellbound” perfume, has spread the tidings of the coming of David O. Selznick’s masterpiece - "Spellbound.” Lynette has named one of its outstanding scents "Spellbound.” On every leading drug-store, department store and beauty salon counter, the name "Spellbound” has been seen for months and months by every person pur¬ chasing perfume. Counter displays and special promotional pieces have kept the public aware of Lynette and "Spellbound.” Along with the publicity accruing from the use of the name "Spell¬ bound” on the Lynette product, the company has shouted the message of "Spellbound” through a series of attractive ads featuring Rhonda Fleming, who has one of the main feminine roles in the film. A Lynette "Spellbound” ad has already appeared in: MOVIE STORY MOTION PICTURE MOVIE LIFE MOVIE STARS PARADE MOVIES MODERN SCREEN PHOTO¬ PLAY SCREENLAND SILVER SCREEN SCREEN GUIDE SEVENTEEN and VOGUE. Y OU can convert this great promotion into a powerful selling device right in your own community! Contact your local department store, drug store or any other dealer who may carry Lynette’s "Spellbound.” Have them arrange spe¬ cial window and counter displays day-and-date with the showing of the picture — carrying stills and credits from the film, "Spellbound” along with the perfume displays. If such a tie-up can be arranged, the Lynette Company is pre¬ pared to cooperate with your local dealer in an advertising campaign carrying prominent picture credits day-and-date in your own town paper! The United Artists field man who visits your territory has a list of dealers who carry Lynette’s "Spellbound” per¬ fume. He will help you arrange the tie-up and the ad. If, however, no United Artists representative calls at your theatre, arrangements for a similar tie-up can be made by you. For details contact the: HACKETT ADVERTISING AGENCY 9 ROCKEFELLER PLAZA - NEW YORK CITY MshSL la, CL tic-up, that WLfiliAu H&L ipjLL , 9 The. £xhti)ii&L - uasl it #i?l unpaJiaM&d, hcAuliA,!